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sellModerate cluster of 2

Emily C Taylor sold $367k of DG

EVP & Chief Merchandising Ofc at DOLLAR GENERAL CORP. 4,740 shares at an average of $77.44, traded Dec 13, 2024, filed Dec 16, 2024.

Warning score
43
Value
$367k
4,740 shares
Holdings after
15,575
-23% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $367k at market
    +15
  • Share of holdings sold
    Sold 23% of holdings
    +5
  • Cluster
    2 insiders selling within 14 days
    +8

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

DGOct 9, 2026 · close 127.23
Since filing Dec 16, 2024: +76.7%SPY +31.3% · excess +45.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001062993-24-020673, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 13, 2024SOpen-market sale
Common Stock
-4,740$77.44$367k15,575Dec 16, 2024

Related signals

Other insiders at DOLLAR GENERAL CORP and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
36Weak
DGsell
DOLLAR GENERAL CORP
Kathleen A Reardon
EVP & Chief People Officer
$733k
5,578 shares
-8%
35Weak
DGsell 2
DOLLAR GENERAL CORP
Emily C Taylor
EVP & Chief Merchandising Ofc
$223k
1,969 shares
-4%
34Weak
DGsell 2
DOLLAR GENERAL CORP
Kathleen A Reardon
EVP & Chief People Officer
$718k
6,438 shares
-14%
23Weak
DGsell
DOLLAR GENERAL CORP
Emily C Taylor
EVP & Chief Merchandising Ofc
$77k
809 shares
-2%
52Moderate
DGsell
DOLLAR GENERAL CORP
Michael M Calbert
director
$452k
6,000 shares
-300%
27Weak
DGsell 2
DOLLAR GENERAL CORP
Kathleen A Reardon
EVP & Chief People Officer
$296k
3,583 shares
-20%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Emily C Taylor sold $367k of DG | InsiderTell