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sellModerate cluster of 7

Tracey N Herrmann sold $2.2M of DG

EVP, Store Operations at DOLLAR GENERAL CORP. 17,433 shares at an average of $126.82, traded Dec 10, 2025, filed Dec 12, 2025.

Warning score
50
Value
$2.2M
17,433 shares
Holdings after
26,098
-40% from before
From 52-week low
+87%
low $65.98, close $123.52
From 52-week high
-5%
high $129.87, as of Dec 10, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $2.2M at market
    +25
  • Share of holdings sold
    Sold 40% of holdings
    +10
  • Cluster
    7 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +7.6%, 3m -0.6%, 6m -13.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

DGOct 9, 2026 · close 127.23
Since filing Dec 12, 2025: -2.7%SPY +15.4% · excess -18.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000029534-25-000021, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 10, 2025MOption exercise
Common Stock
+6,000$73.02$438k36,948Dec 12, 2025
Dec 10, 2025MOption exercise
Common Stock
+6,583$92.98$612k43,531Dec 12, 2025
Dec 10, 2025SOpen-market sale
Common Stock
-12,583$125.07$1.6M30,948Dec 12, 2025
Dec 11, 2025SOpen-market sale
Common Stock
-4,850$131.39$637k26,098Dec 12, 2025
Dec 10, 2025MOption exercise
Employee Stock Option (Right to Buy)derivative
-6,000$0.00$00Dec 12, 2025
Dec 10, 2025MOption exercise
Employee Stock Option (Right to Buy)derivative
-6,583$0.00$00Dec 12, 2025

Related signals

Other insiders at DOLLAR GENERAL CORP and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
36Weak
DGsell
DOLLAR GENERAL CORP
Kathleen A Reardon
EVP & Chief People Officer
$733k
5,578 shares
-8%
50Moderate
DGsell 7
DOLLAR GENERAL CORP
Bryan D Wheeler
EVP & Chief Merchandising Ofc
$1.3M
9,776 shares
-30%
55Moderate
DGsell 7
DOLLAR GENERAL CORP
Rhonda Taylor
EVP & General Counsel
$1.0M
7,500 shares
-9%
29Weak
DGsell 7
DOLLAR GENERAL CORP
Roderick J West
EVP, Global Supply Chain
$304k
2,282 shares
-6%
30Weak
DGsell 7
DOLLAR GENERAL CORP
Anita C Elliott
SVP & Chief Accounting Officer
$333k
2,516 shares
-8%
65Notable
DGsell 7
DOLLAR GENERAL CORP
Carman R Wenkoff
EVP & Chief Information Ofc
$2.5M
19,166 shares
-31%
54Moderate
DGsell 7
DOLLAR GENERAL CORP
Kathleen A Reardon
EVP & Chief People Officer
$558k
4,395 shares
-11%
35Weak
DGsell 2
DOLLAR GENERAL CORP
Emily C Taylor
EVP & Chief Merchandising Ofc
$223k
1,969 shares
-4%
34Weak
DGsell 2
DOLLAR GENERAL CORP
Kathleen A Reardon
EVP & Chief People Officer
$718k
6,438 shares
-14%
23Weak
DGsell
DOLLAR GENERAL CORP
Emily C Taylor
EVP & Chief Merchandising Ofc
$77k
809 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Tracey N Herrmann sold $2.2M of DG | InsiderTell