Bryan D Wheeler sold $1.3M of DG
EVP & Chief Merchandising Ofc at DOLLAR GENERAL CORP. 9,776 shares at an average of $135.32, traded Dec 19, 2025, filed Dec 19, 2025.
Score components
- +15RoleOfficer
- +25Trade size$1.3M at market
- +10Share of holdings soldSold 30% of holdings
- +15Cluster7 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +8.8%, 3m -8.9%, 6m -16.6%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000029534-25-000029, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Dec 19, 2025 | MOption exercise Common Stock | +3,193 | $90.37 | $289k | 25,488 | Dec 19, 2025 |
| Dec 19, 2025 | MOption exercise Common Stock | +6,583 | $92.98 | $612k | 32,071 | Dec 19, 2025 |
| Dec 19, 2025 | SOpen-market sale Common Stock | -9,776 | $135.32 | $1.3M | 22,295 | Dec 19, 2025 |
| Dec 19, 2025 | MOption exercise Employee Stock Option (Right to Buy)derivative | -3,193 | $0.00 | $0 | 0 | Dec 19, 2025 |
| Dec 19, 2025 | MOption exercise Employee Stock Option (Right to Buy)derivative | -6,583 | $0.00 | $0 | 0 | Dec 19, 2025 |
Related signals
Other insiders at DOLLAR GENERAL CORP and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 36Weak | DGsell DOLLAR GENERAL CORP | Kathleen A Reardon EVP & Chief People Officer | $733k 5,578 shares | -8% | |
| 55Moderate | DOLLAR GENERAL CORP | Rhonda Taylor EVP & General Counsel | $1.0M 7,500 shares | -9% | |
| 29Weak | DOLLAR GENERAL CORP | Roderick J West EVP, Global Supply Chain | $304k 2,282 shares | -6% | |
| 30Weak | DOLLAR GENERAL CORP | Anita C Elliott SVP & Chief Accounting Officer | $333k 2,516 shares | -8% | |
| 65Notable | DOLLAR GENERAL CORP | Carman R Wenkoff EVP & Chief Information Ofc | $2.5M 19,166 shares | -31% | |
| 50Moderate | DOLLAR GENERAL CORP | Tracey N Herrmann EVP, Store Operations | $2.2M 17,433 shares | -40% | |
| 54Moderate | DOLLAR GENERAL CORP | Kathleen A Reardon EVP & Chief People Officer | $558k 4,395 shares | -11% | |
| 35Weak | DOLLAR GENERAL CORP | Emily C Taylor EVP & Chief Merchandising Ofc | $223k 1,969 shares | -4% | |
| 34Weak | DOLLAR GENERAL CORP | Kathleen A Reardon EVP & Chief People Officer | $718k 6,438 shares | -14% | |
| 23Weak | DGsell DOLLAR GENERAL CORP | Emily C Taylor EVP & Chief Merchandising Ofc | $77k 809 shares | -2% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.