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sellWeak

Emily C Taylor sold $77k of DG

EVP & Chief Merchandising Ofc at DOLLAR GENERAL CORP. 809 shares at an average of $94.72, traded Apr 4, 2025, filed Apr 8, 2025.

Warning score
23
Value
$77k
809 shares
Holdings after
48,532
-2% from before
From 52-week low
+35%
low $65.98, close $89.29
From 52-week high
-2%
high $91.02, as of Apr 4, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $77k at market
    +8
  • Share of holdings sold
    Sold 1.6% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

DGOct 9, 2026 · close 127.23
Since filing Apr 8, 2025: +49.5%SPY +59.4% · excess -9.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001062993-25-007189, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 4, 2025SOpen-market sale
Common Stock
-809$94.72$77k48,532Apr 8, 2025

Related signals

Other insiders at DOLLAR GENERAL CORP and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
36Weak
DGsell
DOLLAR GENERAL CORP
Kathleen A Reardon
EVP & Chief People Officer
$733k
5,578 shares
-8%
50Moderate
DGsell 7
DOLLAR GENERAL CORP
Bryan D Wheeler
EVP & Chief Merchandising Ofc
$1.3M
9,776 shares
-30%
55Moderate
DGsell 7
DOLLAR GENERAL CORP
Rhonda Taylor
EVP & General Counsel
$1.0M
7,500 shares
-9%
29Weak
DGsell 7
DOLLAR GENERAL CORP
Roderick J West
EVP, Global Supply Chain
$304k
2,282 shares
-6%
30Weak
DGsell 7
DOLLAR GENERAL CORP
Anita C Elliott
SVP & Chief Accounting Officer
$333k
2,516 shares
-8%
65Notable
DGsell 7
DOLLAR GENERAL CORP
Carman R Wenkoff
EVP & Chief Information Ofc
$2.5M
19,166 shares
-31%
50Moderate
DGsell 7
DOLLAR GENERAL CORP
Tracey N Herrmann
EVP, Store Operations
$2.2M
17,433 shares
-40%
54Moderate
DGsell 7
DOLLAR GENERAL CORP
Kathleen A Reardon
EVP & Chief People Officer
$558k
4,395 shares
-11%
35Weak
DGsell 2
DOLLAR GENERAL CORP
Emily C Taylor
EVP & Chief Merchandising Ofc
$223k
1,969 shares
-4%
34Weak
DGsell 2
DOLLAR GENERAL CORP
Kathleen A Reardon
EVP & Chief People Officer
$718k
6,438 shares
-14%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.