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sellWeak cluster of 210b5-1 plan

Russell Diez-Canseco sold $150k of VITL

PRESIDENT AND CEO at Vital Farms, Inc.. 5,000 shares at an average of $30.00, traded Nov 19, 2024, filed Nov 21, 2024.

Warning score
9
Value
$150k
5,000 shares
Holdings after
606,025
-1% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $150k at market
    +11
  • Share of holdings sold
    Sold 0.8% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +27.9%, 3m +12.1%, 6m +10.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

VITLOct 12, 2026 · close 9.47
Since filing Nov 21, 2024: -69.5%SPY +34.1% · excess -103.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-24-027400, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 19, 2024MOption exercise
Common Stock10b5-1
+5,000$5.33$27k611,025Nov 21, 2024
Nov 19, 2024SOpen-market sale
Common Stock10b5-1
-5,000$30.00$150k606,025Nov 21, 2024
Nov 19, 2024MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-5,000$0.00$0333,764Nov 21, 2024

Related signals

Other insiders at Vital Farms, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
41Moderate
VITLbuy 11
Vital Farms, Inc.
Reena Chauhan Van Hoven
Chief People Officer
$20k
2,242 shares
+10%
70Notable
VITLbuy 11
Vital Farms, Inc.
William B. Cyr
director
$51k
6,000 shares
+77%
58Moderate
VITLbuy 11
Vital Farms, Inc.
Glenda J Flanagan
director
$51k
6,100 shares
+19%
64Notable
VITLbuy 11
Vital Farms, Inc.
Joseph Michael Holland
Chief Supply Chain Officer
$100k
12,484 shares
+49%
51Moderate
VITLbuy 11
Vital Farms, Inc.
Kelly J. Kennedy
director
$21k
2,500 shares
+12%
58Moderate
VITLbuy 11
Vital Farms, Inc.
Glenda J Flanagan
director
$51k
6,100 shares
+19%
51Moderate
VITLbuy 11
Vital Farms, Inc.
Kofi Owusu Amoo-Gottfried
director
$20k
2,375 shares
+8%
58Moderate
VITLbuy 11
Vital Farms, Inc.
Stephanie Coon
Chief Strategy Officer
$50k
5,895 shares
+10%
58Moderate
VITLbuy 11
Vital Farms, Inc.
Gisel Ruiz
director
$50k
6,151 shares
+15%
70Notable
VITLbuy 11
Vital Farms, Inc.
William B. Cyr
director
$51k
6,000 shares
+77%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Russell Diez-Canseco sold $150k of VITL | InsiderTell