Russell Diez-Canseco sold $1.4M of VITL
PRESIDENT AND CEO at Vital Farms, Inc.. 45,372 shares at an average of $31.57, traded Mar 12, 2025, filed Mar 14, 2025.
Score components
- +25RoleCEO
- +25Trade size$1.4M at market
- 0Share of holdings soldSold 6.1% of holdings
- +8Cluster2 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +9.9%, 3m +2.3%, 6m +56.9%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000950170-25-039441, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Mar 12, 2025 | MOption exercise Common Stock10b5-1 | +52,500 | $5.33 | $280k | 746,530 | Mar 14, 2025 |
| Mar 12, 2025 | SOpen-market sale Common Stock10b5-1 | -36,653 | $31.48 | $1.2M | 709,877 | Mar 14, 2025 |
| Mar 12, 2025 | SOpen-market sale Common Stock10b5-1 | -8,719 | $31.94 | $278k | 701,158 | Mar 14, 2025 |
| Mar 13, 2025 | FTax withholding Common Stock10b5-1 | -4,798 | $29.32 | $141k | 696,360 | Mar 14, 2025 |
| Mar 12, 2025 | MOption exercise Employee Stock Option (right to buy)derivative10b5-1 | +52,500 | $0.00 | $0 | 91,948 | Mar 14, 2025 |
Related signals
Other insiders at Vital Farms, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 41Moderate | Vital Farms, Inc. | Reena Chauhan Van Hoven Chief People Officer | $20k 2,242 shares | +10% | |
| 70Notable | Vital Farms, Inc. | William B. Cyr director | $51k 6,000 shares | +77% | |
| 58Moderate | Vital Farms, Inc. | Glenda J Flanagan director | $51k 6,100 shares | +19% | |
| 64Notable | Vital Farms, Inc. | Joseph Michael Holland Chief Supply Chain Officer | $100k 12,484 shares | +49% | |
| 51Moderate | Vital Farms, Inc. | Kelly J. Kennedy director | $21k 2,500 shares | +12% | |
| 58Moderate | Vital Farms, Inc. | Glenda J Flanagan director | $51k 6,100 shares | +19% | |
| 51Moderate | Vital Farms, Inc. | Kofi Owusu Amoo-Gottfried director | $20k 2,375 shares | +8% | |
| 58Moderate | Vital Farms, Inc. | Stephanie Coon Chief Strategy Officer | $50k 5,895 shares | +10% | |
| 58Moderate | Vital Farms, Inc. | Gisel Ruiz director | $50k 6,151 shares | +15% | |
| 70Notable | Vital Farms, Inc. | William B. Cyr director | $51k 6,000 shares | +77% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.