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sellWeak cluster of 410b5-1 plan

Kate Gulliver sold $539k of W

CFO and Chief Admin Officer at Wayfair Inc.. 11,728 shares at an average of $45.98, traded Jan 3, 2025, filed Jan 7, 2025.

Warning score
36
Value
$539k
11,728 shares
Holdings after
124,210
-9% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CFO
    +22
  • Trade size
    $539k at market
    +19
  • Share of holdings sold
    Sold 8.6% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Jan 7, 2025: +129.7%SPY +34.9% · excess +94.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001950170-25-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 3, 2025SOpen-market sale
Class A Common Stock10b5-1
-5,486$44.87$246k130,452Jan 7, 2025
Jan 3, 2025SOpen-market sale
Class A Common Stock10b5-1
-488$45.79$22k129,964Jan 7, 2025
Jan 6, 2025SOpen-market sale
Class A Common Stock10b5-1
-3,954$46.87$185k126,010Jan 7, 2025
Jan 6, 2025SOpen-market sale
Class A Common Stock10b5-1
-1,800$47.48$85k124,210Jan 7, 2025

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
25Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.4M
85,000 shares
-19%
10Weak
Wbuy
Wayfair Inc.
Michael Andrew Kumin
director
$12k
160 shares
+0%
45Moderate
Wsell
Wayfair Inc.
Steven Conine
Co-Founder
$6.8M
85,000 shares
-16%
30Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$16M
199,473 shares
-27%
25Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$2.0M
25,527 shares
-15%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kate Gulliver sold $539k of W | InsiderTell