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sellWeak cluster of 2

Karl Khoury sold $336k of VITL

director at Vital Farms, Inc.. 10,839 shares at an average of $31.02, traded Mar 14, 2025, filed Mar 18, 2025.

Warning score
38
Value
$336k
10,839 shares
Holdings after
131,366
-8% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $336k at market
    +15
  • Share of holdings sold
    Sold 7.6% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +11.5%, 3m +16.0%, 6m +59.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

VITLOct 9, 2026 · close 9.33
Since filing Mar 18, 2025: -68.5%SPY +41.5% · excess -110.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-25-041200, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 14, 2025SOpen-market sale
Common Stock
-10,839$31.02$336k131,366Mar 18, 2025

Related signals

Other insiders at Vital Farms, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
41Moderate
VITLbuy 11
Vital Farms, Inc.
Reena Chauhan Van Hoven
Chief People Officer
$20k
2,242 shares
+10%
70Notable
VITLbuy 11
Vital Farms, Inc.
William B. Cyr
director
$51k
6,000 shares
+77%
58Moderate
VITLbuy 11
Vital Farms, Inc.
Glenda J Flanagan
director
$51k
6,100 shares
+19%
64Notable
VITLbuy 11
Vital Farms, Inc.
Joseph Michael Holland
Chief Supply Chain Officer
$100k
12,484 shares
+49%
51Moderate
VITLbuy 11
Vital Farms, Inc.
Kelly J. Kennedy
director
$21k
2,500 shares
+12%
58Moderate
VITLbuy 11
Vital Farms, Inc.
Glenda J Flanagan
director
$51k
6,100 shares
+19%
51Moderate
VITLbuy 11
Vital Farms, Inc.
Kofi Owusu Amoo-Gottfried
director
$20k
2,375 shares
+8%
58Moderate
VITLbuy 11
Vital Farms, Inc.
Stephanie Coon
Chief Strategy Officer
$50k
5,895 shares
+10%
58Moderate
VITLbuy 11
Vital Farms, Inc.
Gisel Ruiz
director
$50k
6,151 shares
+15%
70Notable
VITLbuy 11
Vital Farms, Inc.
William B. Cyr
director
$51k
6,000 shares
+77%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Karl Khoury sold $336k of VITL | InsiderTell