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sellModerate cluster of 310b5-1 plan

Daniel Mark Rogers sold $4.2M of ASAN

Chief Executive Officer at Asana, Inc.. 451,112 shares at an average of $9.39, traded Sep 21, 2026, filed Sep 23, 2026.

Warning score
50
Value
$4.2M
451,112 shares
Holdings after
1,474,719
-23% from before
From 52-week low
+75%
low $5.46, close $9.54
From 52-week high
-37%
high $15.19, as of Sep 21, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $4.2M at market
    +25
  • Share of holdings sold
    Sold 23% of holdings
    +5
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ASANOct 9, 2026 · close 10.07
Since filing Sep 23, 2026: +6.3%SPY +1.4% · excess +4.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0002075006-26-000008, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 21, 2026SOpen-market sale
Class A Common Stock10b5-1
-300,937$9.53$2.9M1,624,89420 d ago
Sep 22, 2026SOpen-market sale
Class A Common Stock10b5-1
-150,175$9.13$1.4M1,474,71920 d ago

Related signals

Other insiders at Asana, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
37Weak
ASANsell 3
Asana, Inc.
Katie Marie Colendich
GC, Corporate Secretary
$55k
6,318 shares
-4%
21Weak
ASANsell 310b5-1
Asana, Inc.
Katie Marie Colendich
GC, Corporate Secretary
$154k
15,910 shares
-9%
32Weak
ASANsell 310b5-1
Asana, Inc.
Aziz Megji
Chief Financial Officer
$368k
38,668 shares
-5%
36Weak
ASANsell 4
Asana, Inc.
Katie Marie Colendich
GC, Corporate Secretary
$35k
5,242 shares
-3%
26Weak
ASANsell 410b5-1
Asana, Inc.
Aziz Megji
Chief Financial Officer
$89k
13,239 shares
-2%
29Weak
ASANsell 410b5-1
Asana, Inc.
Aziz Megji
Chief Financial Officer
$211k
31,696 shares
-4%
52Moderate
ASANsell 4
Asana, Inc.
Daniel Mark Rogers
Chief Executive Officer
$180k
26,975 shares
-1%
20Weak
ASANsell 410b5-1
Asana, Inc.
Katie Marie Colendich
GC, Corporate Secretary
$107k
15,984 shares
-8%
43Moderate
ASANsell 4
Asana, Inc.
Veronica Sosa
Chief Accounting Officer
$76k
11,378 shares
-15%
34Weak
ASANsell 410b5-1
Asana, Inc.
Aziz Megji
Chief Financial Officer
$187k
30,650 shares
-12%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Daniel Mark Rogers sold $4.2M of ASAN | InsiderTell