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sellWeak10b5-1 plan

Daniel Mark Rogers sold $17k of ASAN

Chief Executive Officer at Asana, Inc.. 1,655 shares at an average of $10.00, traded Aug 27, 2026, filed Aug 28, 2026.

Warning score
5
Value
$17k
1,655 shares
Holdings after
1,925,831
-0% from before
From 52-week low
+86%
low $5.46, close $10.17
From 52-week high
-33%
high $15.19, as of Aug 27, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $17k at market
    0
  • Share of holdings sold
    Sold 0.1% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ASANOct 9, 2026 · close 10.07
Since filing Aug 28, 2026: -1.2%SPY +1.4% · excess -2.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0002075006-26-000006, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 26, 2026AGrant or award
Class A Common Stock10b5-1
+35,496$0.00$01,927,486Aug 28, 2026
Aug 27, 2026SOpen-market sale
Class A Common Stock10b5-1
-1,655$10.00$17k1,925,831Aug 28, 2026

Related signals

Other insiders at Asana, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 20, 2026
ASANsell 210b5-1
Asana, Inc.
Daniel Mark Rogers
Chief Executive Officer
$181k
18,021 shares
-1%
37Weak
ASANsell 3
Asana, Inc.
Katie Marie Colendich
GC, Corporate Secretary
$55k
6,318 shares
-4%
21Weak
ASANsell 310b5-1
Asana, Inc.
Katie Marie Colendich
GC, Corporate Secretary
$154k
15,910 shares
-9%
32Weak
ASANsell 310b5-1
Asana, Inc.
Aziz Megji
Chief Financial Officer
$368k
38,668 shares
-5%
50Moderate
ASANsell 310b5-1
Asana, Inc.
Daniel Mark Rogers
Chief Executive Officer
$4.2M
451,112 shares
-23%
30Weak
ASANsell 410b5-1
Asana, Inc.
Daniel Mark Rogers
Chief Executive Officer
$95k
13,790 shares
-1%
36Weak
ASANsell 4
Asana, Inc.
Katie Marie Colendich
GC, Corporate Secretary
$35k
5,242 shares
-3%
26Weak
ASANsell 410b5-1
Asana, Inc.
Aziz Megji
Chief Financial Officer
$89k
13,239 shares
-2%
29Weak
ASANsell 410b5-1
Asana, Inc.
Aziz Megji
Chief Financial Officer
$211k
31,696 shares
-4%
52Moderate
ASANsell 4
Asana, Inc.
Daniel Mark Rogers
Chief Executive Officer
$180k
26,975 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Daniel Mark Rogers sold $17k of ASAN | InsiderTell