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sellWeak cluster of 210b5-1 plan

Mary Lou Burke sold $90k of BFAM

COO North America Center Ops at BRIGHT HORIZONS FAMILY SOLUTIONS INC.. 1,200 shares at an average of $75.00, traded Sep 1, 2026, filed Sep 2, 2026.

Warning score
17
Value
$90k
1,200 shares
Holdings after
30,945
-4% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    COO
    +20
  • Trade size
    $90k at market
    +9
  • Share of holdings sold
    Sold 3.7% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BFAMOct 9, 2026 · close 69.45
Since filing Sep 2, 2026: -3.5%SPY +1.9% · excess -5.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001661892-26-000006, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 1, 2026SOpen-market sale
Common Stock10b5-1
-1,200$75.00$90k30,94541 d ago

Related signals

Other insiders at BRIGHT HORIZONS FAMILY SOLUTIONS INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
50Moderate
BFAMsell 2
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Ann Tocio
director
$436k
6,000 shares
-30%
9Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$91k
1,200 shares
-4%
6Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$40k
500 shares
-1%
10Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$109k
1,000 shares
-4%
10Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$116k
1,000 shares
-4%
43Moderate
BFAMsell 2
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Ann Tocio
director
$360k
3,000 shares
-14%
19Weak
BFAMsell 210b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$129k
1,000 shares
-3%
10Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$123k
1,000 shares
-3%
26Weak
BFAMsell 510b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$128k
1,000 shares
-3%
49Moderate
BFAMsell 5
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Ann Tocio
director
$321k
2,500 shares
-11%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mary Lou Burke sold $90k of BFAM | InsiderTell