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sellWeak cluster of 210b5-1 plan

Mary Lou Burke sold $129k of BFAM

COO North America Center Ops at BRIGHT HORIZONS FAMILY SOLUTIONS INC.. 1,000 shares at an average of $128.99, traded Aug 1, 2025, filed Aug 4, 2025.

Warning score
19
Value
$129k
1,000 shares
Holdings after
28,449
-3% from before
From 52-week low
+20%
low $104.00, close $125.10
From 52-week high
-11%
high $140.69, as of Aug 1, 2025

Score components

  • Role
    COO
    +20
  • Trade size
    $129k at market
    +11
  • Share of holdings sold
    Sold 3.4% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -6.1%, 3m -16.5%, 6m -25.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BFAMOct 9, 2026 · close 69.45
Since filing Aug 4, 2025: -44.0%SPY +25.0% · excess -69.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001562180-25-005616, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 1, 2025SOpen-market sale
Common Stock10b5-1
-1,000$128.99$129k28,449Aug 4, 2025

Related signals

Other insiders at BRIGHT HORIZONS FAMILY SOLUTIONS INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
50Moderate
BFAMsell 2
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Ann Tocio
director
$436k
6,000 shares
-30%
17Weak
BFAMsell 210b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$90k
1,200 shares
-4%
9Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$91k
1,200 shares
-4%
6Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$40k
500 shares
-1%
10Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$109k
1,000 shares
-4%
10Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$116k
1,000 shares
-4%
43Moderate
BFAMsell 2
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Ann Tocio
director
$360k
3,000 shares
-14%
10Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$123k
1,000 shares
-3%
26Weak
BFAMsell 510b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$128k
1,000 shares
-3%
49Moderate
BFAMsell 5
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Ann Tocio
director
$321k
2,500 shares
-11%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mary Lou Burke sold $129k of BFAM | InsiderTell