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sellWeak10b5-1 plan

Mary Lou Burke sold $109k of BFAM

COO North America Center Ops at BRIGHT HORIZONS FAMILY SOLUTIONS INC.. 1,000 shares at an average of $108.52, traded Oct 1, 2025, filed Oct 2, 2025.

Warning score
10
Value
$109k
1,000 shares
Holdings after
26,449
-4% from before
From 52-week low
+4%
low $104.00, close $107.99
From 52-week high
-22%
high $138.19, as of Oct 1, 2025

Score components

  • Role
    COO
    +20
  • Trade size
    $109k at market
    +10
  • Share of holdings sold
    Sold 3.6% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +2.4%, 3m -4.9%, 6m -21.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BFAMOct 9, 2026 · close 69.45
Since filing Oct 2, 2025: -34.9%SPY +17.5% · excess -52.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001661892-25-000005, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 1, 2025SOpen-market sale
Common Stock10b5-1
-1,000$108.52$109k26,449Oct 2, 2025

Related signals

Other insiders at BRIGHT HORIZONS FAMILY SOLUTIONS INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
50Moderate
BFAMsell 2
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Ann Tocio
director
$436k
6,000 shares
-30%
17Weak
BFAMsell 210b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$90k
1,200 shares
-4%
9Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$91k
1,200 shares
-4%
6Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$40k
500 shares
-1%
10Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$116k
1,000 shares
-4%
43Moderate
BFAMsell 2
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Ann Tocio
director
$360k
3,000 shares
-14%
19Weak
BFAMsell 210b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$129k
1,000 shares
-3%
10Weak
BFAMsell10b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$123k
1,000 shares
-3%
26Weak
BFAMsell 510b5-1
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Lou Burke
COO North America Center Ops
$128k
1,000 shares
-3%
49Moderate
BFAMsell 5
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Mary Ann Tocio
director
$321k
2,500 shares
-11%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mary Lou Burke sold $109k of BFAM | InsiderTell