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sellWeak

William Bode sold $359k of PLNT

Chief Operating Officer at Planet Fitness, Inc.. 7,000 shares at an average of $51.22, traded Sep 14, 2026, filed Sep 16, 2026.

Warning score
25
Value
$359k
7,000 shares
Holdings after
32,939
-18% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    COO
    +20
  • Trade size
    $359k at market
    +15
  • Share of holdings sold
    Sold 18% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PLNTOct 9, 2026 · close 47.98
Since filing Sep 16, 2026: -4.1%SPY +3.5% · excess -7.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001835869-26-000003, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 14, 2026MOption exercise
Class A Common Stock
+9,863$19.81$195k39,93926 d ago
Sep 14, 2026SOpen-market sale
Class A Common Stock
-7,000$51.22$359k32,93926 d ago
Sep 14, 2026MOption exercise
Stock Options (Right to buy)derivative
-9,863$0.00$0026 d ago

Related signals

Other insiders at Planet Fitness, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
41Moderate
PLNTbuy
Planet Fitness, Inc.
Christopher Tanco
director
$119k
2,328 shares
-
55Moderate
PLNTsell
Planet Fitness, Inc.
Colleen Keating
Chief Executive Officer
$2.4M
23,670 shares
-18%
34Weak
PLNTsell
Planet Fitness, Inc.
Cambria W Dunaway
director
$276k
3,000 shares
-15%
42Moderate
PLNTsell
Planet Fitness, Inc.
William Bode
Div. President, U.S. Franchise
$465k
4,641 shares
-17%
50Moderate
PLNTsell 2
Planet Fitness, Inc.
Thomas J Fitzgerald III
Chief Financial Officer
$1.6M
16,848 shares
-38%
48Moderate
PLNTsell 2
Planet Fitness, Inc.
Jennifer Simmons
Div President, Corp Stores
$1.1M
11,453 shares
-48%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William Bode sold $359k of PLNT | InsiderTell