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sellModerate

Colleen Keating sold $2.4M of PLNT

Chief Executive Officer at Planet Fitness, Inc.. 23,670 shares at an average of $102.40, traded Jun 11, 2025, filed Jun 13, 2025.

Warning score
55
Value
$2.4M
23,670 shares
Holdings after
105,339
-18% from before
From 52-week low
+30%
low $78.50, close $102.15
From 52-week high
-6%
high $109.07, as of Jun 11, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $2.4M at market
    +25
  • Share of holdings sold
    Sold 18% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PLNTOct 9, 2026 · close 47.98
Since filing Jun 13, 2025: -53.2%SPY +32.6% · excess -85.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001562180-25-004826, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jun 11, 2025SOpen-market sale
Class A common stock
-8,738$102.11$892k120,271Jun 13, 2025
Jun 11, 2025SOpen-market sale
Class A common stock
-14,932$102.57$1.5M105,339Jun 13, 2025

Related signals

Other insiders at Planet Fitness, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
PLNTsell
Planet Fitness, Inc.
William Bode
Chief Operating Officer
$359k
7,000 shares
-18%
41Moderate
PLNTbuy
Planet Fitness, Inc.
Christopher Tanco
director
$119k
2,328 shares
-
34Weak
PLNTsell
Planet Fitness, Inc.
Cambria W Dunaway
director
$276k
3,000 shares
-15%
42Moderate
PLNTsell
Planet Fitness, Inc.
William Bode
Div. President, U.S. Franchise
$465k
4,641 shares
-17%
50Moderate
PLNTsell 2
Planet Fitness, Inc.
Thomas J Fitzgerald III
Chief Financial Officer
$1.6M
16,848 shares
-38%
48Moderate
PLNTsell 2
Planet Fitness, Inc.
Jennifer Simmons
Div President, Corp Stores
$1.1M
11,453 shares
-48%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Colleen Keating sold $2.4M of PLNT | InsiderTell