Colleen Keating bought $248k of PLNT
Chief Executive Officer at Planet Fitness, Inc.. 5,000 shares at an average of $49.54, traded May 12, 2026, filed May 14, 2026.
Score components
- +25RoleCEO
- +13Trade size$248k at market
- 0Relative to holdingsHoldings up 3.7%
- +8Price context56% below the 52-week high
- +8Cluster2 insiders buying within 14 days
- 0Repeat buyingFirst buy in 90 days
- 0Track recordToo few past buys to judge (0 with prices)
What happened after comparable buys
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0002026250-26-000009, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| May 12, 2026 | POpen-market purchase Class A common stock | +5,000 | $49.54 | $248k | 141,511 | May 14, 2026 |
Related signals
Other insiders at Planet Fitness, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 25Weak | PLNTsell Planet Fitness, Inc. | William Bode Chief Operating Officer | $359k 7,000 shares | -18% | |
| 41Moderate | PLNTbuy Planet Fitness, Inc. | Christopher Tanco director | $119k 2,328 shares | - | |
| 47Moderate | PLNTbuy Planet Fitness, Inc. | Stephen Spinelli JR director | $493k 10,000 shares | +28% | |
| 62Notable | Planet Fitness, Inc. | Frances G Rathke director | $231k 5,000 shares | - | |
| 55Moderate | PLNTsell Planet Fitness, Inc. | Colleen Keating Chief Executive Officer | $2.4M 23,670 shares | -18% | |
| 34Weak | PLNTsell Planet Fitness, Inc. | Cambria W Dunaway director | $276k 3,000 shares | -15% | |
| 42Moderate | PLNTsell Planet Fitness, Inc. | William Bode Div. President, U.S. Franchise | $465k 4,641 shares | -17% | |
| 50Moderate | Planet Fitness, Inc. | Thomas J Fitzgerald III Chief Financial Officer | $1.6M 16,848 shares | -38% | |
| 48Moderate | Planet Fitness, Inc. | Jennifer Simmons Div President, Corp Stores | $1.1M 11,453 shares | -48% | |
| 39Weak | Planet Fitness, Inc. | William Bode Div. President, U.S. Franchise | $158k 2,000 shares | -7% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.