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sellWeak cluster of 310b5-1 plan

Jon Blotner sold $610k of W

Pres., Commercial & Operations at Wayfair Inc.. 19,257 shares at an average of $31.68, traded Apr 2, 2025, filed Apr 2, 2025.

Warning score
20
Value
$610k
19,257 shares
Holdings after
78,308
-20% from before
From 52-week low
+12%
low $30.07, close $33.72
From 52-week high
-41%
high $56.94, as of Apr 2, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $610k at market
    +20
  • Share of holdings sold
    Sold 20% of holdings
    +5
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Apr 2, 2025: +213.6%SPY +40.2% · excess +173.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001994593-25-000010, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 1, 2025MOption exercise
Class A Common Stock10b5-1
+168$0.00$058,067Apr 2, 2025
Apr 1, 2025MOption exercise
Class A Common Stock10b5-1
+262$0.00$058,329Apr 2, 2025
Apr 1, 2025MOption exercise
Class A Common Stock10b5-1
+494$0.00$058,823Apr 2, 2025
Apr 1, 2025MOption exercise
Class A Common Stock10b5-1
+38,742$0.00$097,565Apr 2, 2025
Apr 2, 2025SOpen-market sale
Class A Common Stock10b5-1
-12,678$31.35$397k84,887Apr 2, 2025
Apr 2, 2025SOpen-market sale
Class A Common Stock10b5-1
-6,579$32.31$213k78,308Apr 2, 2025
Apr 1, 2025MOption exercise
Restricted Stock Units ("RSUs")derivative10b5-1
-168$0.00$0335Apr 2, 2025
Apr 1, 2025MOption exercise
Restricted Stock Units ("RSUs")derivative10b5-1
-262$0.00$01,831Apr 2, 2025
Apr 1, 2025MOption exercise
Restricted Stock Units ("RSUs")derivative10b5-1
-494$0.00$01,452Apr 2, 2025
Apr 1, 2025MOption exercise
Restricted Stock Unit ("RSU")derivative10b5-1
-38,742$0.00$00Apr 2, 2025

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
25Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.4M
85,000 shares
-19%
45Moderate
Wsell
Wayfair Inc.
Steven Conine
Co-Founder
$6.8M
85,000 shares
-16%
30Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$16M
199,473 shares
-27%
25Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$2.0M
25,527 shares
-15%
38Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$3.4M
60,000 shares
-26%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jon Blotner sold $610k of W | InsiderTell