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sellWeak10b5-1 plan

John Fieldly sold $5.7M of CELH

Chief Executive Officer at Celsius Holdings, Inc.. 132,171 shares at an average of $43.06, traded Jun 10, 2025, filed Jun 12, 2025.

Warning score
35
Value
$5.7M
132,171 shares
Holdings after
1,169,380
-10% from before
From 52-week low
+100%
low $21.28, close $42.55
From 52-week high
0%
high $42.55, as of Jun 10, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $5.7M at market
    +25
  • Share of holdings sold
    Sold 10% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CELHOct 9, 2026 · close 28.58
Since filing Jun 12, 2025: -31.9%SPY +31.1% · excess -63.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001341766-25-000089, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jun 10, 2025SOpen-market sale
Common Stock, $0.001 par value per share10b5-1
-132,171$43.06$5.7M1,169,380Jun 12, 2025

Related signals

Other insiders at Celsius Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
48Moderate
CELHbuy 3
Celsius Holdings, Inc.
Hal Kravitz
director
$336k
12,000 shares
+5%
55Moderate
CELHbuy 3
Celsius Holdings, Inc.
Damon DeSantis
director
$1.0M
36,000 shares
+1%
58Moderate
CELHbuy 3
Celsius Holdings, Inc.
John Fieldly
Chief Executive Officer
$494k
18,000 shares
+2%
66Notable
CELHbuy 3
Celsius Holdings, Inc.
John Fieldly
Chief Executive Officer
$249k
8,475 shares
+1%
61Notable
CELHbuy 3
Celsius Holdings, Inc.
Hal Kravitz
director
$250k
8,400 shares
+4%
68Notable
CELHbuy 3
Celsius Holdings, Inc.
Eric Hanson
President & COO
$218k
7,500 shares
+11%
31Weak
CELHsell
Celsius Holdings, Inc.
Joyce Russell
director
$148k
2,880 shares
-13%
48Moderate
CELHbuy 2
Celsius Holdings, Inc.
Hal Kravitz
director
$452k
10,000 shares
+5%
51Moderate
CELHbuy 2
Celsius Holdings, Inc.
Eric Hanson
President & COO
$200k
4,558 shares
+10%
24Weak
CELHsell 210b5-1
Celsius Holdings, Inc.
Jarrod Langhans
Chief Financial Officer
$325k
5,000 shares
-5%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.