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buyModerate cluster of 3

George E Deese bought $101k of FLO

director at FLOWERS FOODS INC. 6,000 shares at an average of $16.84, traded May 27, 2025, filed May 28, 2025.

Conviction score
49
Value
$101k
6,000 shares
Holdings after
2,004,990
+0% from before
From 52-week low
+3%
low $14.63, close $15.10
From 52-week high
-27%
high $20.61, as of May 27, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $101k at market
    +10
  • Relative to holdings
    Under 1% of holdings (0.3%)
    -5
  • Price context
    3% above the 52-week low; 27% below the 52-week high
    +14
  • Cluster
    3 insiders buying within 14 days
    +15
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

FLOOct 9, 2026 · close 5.81
Since filing May 28, 2025: -61.5%SPY +34.7% · excess -96.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-015765, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 27, 2025POpen-market purchase
Common Stock
+6,000$16.84$101k2,004,990May 28, 2025

Related signals

Other insiders at FLOWERS FOODS INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
54Moderate
FLObuy 3
FLOWERS FOODS INC
Thomas Caldecot Chubb III
director
$51k
3,000 shares
+7%
46Moderate
FLObuy 3
FLOWERS FOODS INC
William Jameson McFadden
director
$51k
3,000 shares
+1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

George E Deese bought $101k of FLO | InsiderTell