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buyModerate cluster of 3

William Jameson McFadden bought $51k of FLO

director at FLOWERS FOODS INC. 3,000 shares at an average of $16.92, traded May 27, 2025, filed May 27, 2025.

Conviction score
46
Value
$51k
3,000 shares
Holdings after
532,476
+1% from before
From 52-week low
+3%
low $14.63, close $15.10
From 52-week high
-27%
high $20.61, as of May 27, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $51k at market
    +7
  • Relative to holdings
    Under 1% of holdings (0.6%)
    -5
  • Price context
    3% above the 52-week low; 27% below the 52-week high
    +14
  • Cluster
    3 insiders buying within 14 days
    +15
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

FLOOct 9, 2026 · close 5.81
Since filing May 27, 2025: -61.5%SPY +33.9% · excess -95.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-015735, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 22, 2025MOption exercise
Common Stock
+6,570$0.00$0529,476May 27, 2025
May 27, 2025POpen-market purchase
Common Stock
+3,000$16.92$51k532,476May 27, 2025
May 22, 2025MOption exercise
Deferred Stockderivative
-6,570$0.00$00May 27, 2025
May 22, 2025AGrant or award
Deferred Stockderivative
+9,350$0.00$09,350May 27, 2025

Related signals

Other insiders at FLOWERS FOODS INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
55Moderate
FLOsell
FLOWERS FOODS INC
Ryals McMullian
Chairman and CEO
$4.5M
350,000 shares
-22%
27Weak
FLOsell
FLOWERS FOODS INC
Cindy Cox
Chief Human Resources Officer
$54k
3,600 shares
-17%
49Moderate
FLObuy 3
FLOWERS FOODS INC
George E Deese
director
$101k
6,000 shares
+0%
54Moderate
FLObuy 3
FLOWERS FOODS INC
Thomas Caldecot Chubb III
director
$51k
3,000 shares
+7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William Jameson McFadden bought $51k of FLO | InsiderTell