Kate Gulliver sold $611k of W
CFO and Chief Admin Officer at Wayfair Inc.. 19,296 shares at an average of $31.67, traded Apr 2, 2025, filed Apr 2, 2025.
Score components
- +22RoleCFO
- +20Trade size$611k at market
- +5Share of holdings soldSold 12% of holdings
- +15Cluster3 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -0.2%, 3m +67.4%, 6m +156.3%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001950170-25-000007, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Apr 1, 2025 | MOption exercise Class A Common Stock10b5-1 | +335 | $0.00 | $0 | 124,545 | Apr 2, 2025 |
| Apr 1, 2025 | MOption exercise Class A Common Stock10b5-1 | +181 | $0.00 | $0 | 124,726 | Apr 2, 2025 |
| Apr 1, 2025 | MOption exercise Class A Common Stock10b5-1 | +587 | $0.00 | $0 | 125,313 | Apr 2, 2025 |
| Apr 1, 2025 | MOption exercise Class A Common Stock10b5-1 | +1,389 | $0.00 | $0 | 126,702 | Apr 2, 2025 |
| Apr 1, 2025 | MOption exercise Class A Common Stock10b5-1 | +37,068 | $0.00 | $0 | 163,770 | Apr 2, 2025 |
| Apr 2, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -13,035 | $31.36 | $409k | 150,735 | Apr 2, 2025 |
| Apr 2, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -6,261 | $32.31 | $202k | 144,474 | Apr 2, 2025 |
| Mar 19, 2025 | AGrant or award Restricted Stock Unit ("RSU")derivative10b5-1 | +37,068 | $0.00 | $0 | 37,068 | Apr 2, 2025 |
| Apr 1, 2025 | MOption exercise Restricted Stock Unit ("RSU")derivative10b5-1 | -335 | $0.00 | $0 | 670 | Apr 2, 2025 |
| Apr 1, 2025 | MOption exercise Restricted Stock Unit ("RSU")derivative10b5-1 | -181 | $0.00 | $0 | 1,929 | Apr 2, 2025 |
| Apr 1, 2025 | MOption exercise Restricted Stock Unit ("RSU")derivative10b5-1 | -587 | $0.00 | $0 | 1,743 | Apr 2, 2025 |
| Apr 1, 2025 | MOption exercise Restricted Stock Units ("RSUs")derivative10b5-1 | -1,389 | $0.00 | $0 | 4,048 | Apr 2, 2025 |
| Apr 1, 2025 | MOption exercise Restricted Stock Unit ("RSU")derivative10b5-1 | -37,068 | $0.00 | $0 | 0 | Apr 2, 2025 |
Related signals
Other insiders at Wayfair Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 8Weak | Wayfair Inc. | Jon Blotner Pres., Commercial & Operations | $631k 6,056 shares | -5% | |
| 9Weak | Wayfair Inc. | Fiona Tan Chief Technology Officer | $715k 7,000 shares | -3% | |
| 40Moderate | Wayfair Inc. | Steven Conine Co-Founder | $7.1M 69,000 shares | -19% | |
| 50Moderate | Wayfair Inc. | Niraj Shah Chief Executive Officer | $7.1M 69,000 shares | -19% | |
| 31Weak | Wayfair Inc. | Jon Blotner Pres., Commercial & Operations | $698k 6,968 shares | -6% | |
| 33Weak | Wayfair Inc. | Steven Conine Co-Founder | $7.1M 69,000 shares | -16% | |
| 43Moderate | Wayfair Inc. | Niraj Shah Chief Executive Officer | $7.1M 69,000 shares | -16% | |
| 0Weak | Wayfair Inc. | Jon Blotner Pres., Commercial & Operations | $571k 5,925 shares | -5% | |
| 33Weak | Wayfair Inc. | Steven Conine Co-Founder | $9.3M 120,000 shares | -22% | |
| 43Moderate | Wayfair Inc. | Niraj Shah Chief Executive Officer | $9.3M 120,000 shares | -22% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.