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sellWeak cluster of 510b5-1 plan

Steve Ladd Huffman sold $14M of RDDT

CEO & President at Reddit, Inc.. 124,408 shares at an average of $114.98, traded May 15, 2025, filed May 19, 2025.

Warning score
35
Value
$14M
124,408 shares
Holdings after
577,013
-21% from before
From 52-week low
+92%
low $59.09, close $113.59
From 52-week high
-50%
high $225.23, as of May 15, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $14.3M at market
    +25
  • Share of holdings sold
    Sold 21% of holdings
    +5
  • Cluster
    5 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RDDTOct 9, 2026 · close 159.91
Since filing May 19, 2025: +48.1%SPY +33.1% · excess +15.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001713445-25-000121, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 15, 2025CConversion
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
+14,000$0.00$0591,013May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-5,011$113.56$569k586,002May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-3,462$114.91$398k582,540May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-3,527$115.57$408k579,013May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,000$116.70$117k578,013May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-400$117.38$47k577,613May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-200$118.70$24k577,413May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-100$119.63$12k577,313May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-300$121.40$36k577,013May 19, 2025
May 15, 2025CConversion
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
+110,408$0.00$0687,421May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-35,661$113.53$4.0M651,760May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-15,715$114.52$1.8M636,045May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-39,125$115.32$4.5M596,920May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-11,394$116.37$1.3M585,526May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-4,408$117.15$516k581,118May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-2,005$118.82$238k579,113May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-800$120.04$96k578,313May 19, 2025
May 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,300$120.83$157k577,013May 19, 2025
May 15, 2025CConversion
Class B Common Stockderivativeindirect: By The XYZ Revocable Trust10b5-1
-14,000$0.00$03,500,294May 19, 2025
May 15, 2025MOption exercise
Stock Option (Right to Buy)derivativeindirect: By The XYZ Revocable Trust10b5-1
-110,408$0.00$0283,909May 19, 2025
May 15, 2025MOption exercise
Class B Common Stockderivativeindirect: By The XYZ Revocable Trust10b5-1
+110,408$0.00$03,610,702May 19, 2025
May 15, 2025CConversion
Class B Common Stockderivativeindirect: By The XYZ Revocable Trust10b5-1
-110,408$0.00$03,500,294May 19, 2025
May 19, 2025MOption exercise
Stock Option (Right to Buy)derivativeindirect: By The XYZ Revocable Trust10b5-1
-86,749$0.00$0197,160May 19, 2025
May 19, 2025MOption exercise
Class B Common Stockderivativeindirect: By The XYZ Revocable Trust10b5-1
+86,749$0.00$03,587,043May 19, 2025

Related signals

Other insiders at Reddit, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
15Weak
RDDTsell10b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.5M
17,308 shares
-5%
23Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.8M
17,308 shares
-5%
18Weak
RDDTsell 210b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$9.7M
60,000 shares
-6%
23Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.7M
18,000 shares
-5%
28Weak
RDDTsell 510b5-1
Reddit, Inc.
Michelle Marie Reynolds
Chief Accounting Officer
$527k
3,500 shares
-8%
20Weak
RDDTsell 510b5-1
Reddit, Inc.
Christopher Brian Slowe
Chief Technology Officer
$2.2M
16,000 shares
-6%
35Weak
RDDTsell 510b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$15M
124,409 shares
-22%
20Weak
RDDTsell 510b5-1
Reddit, Inc.
Michelle Marie Reynolds
Chief Accounting Officer
$114k
909 shares
-2%
25Weak
RDDTsell 510b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$4.1M
33,333 shares
-2%
42Moderate
RDDTsell 510b5-1
Reddit, Inc.
Andrew Vollero
Chief Financial Officer
$3.5M
30,000 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steve Ladd Huffman sold $14M of RDDT | InsiderTell