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sellModerate cluster of 410b5-1 plan

Michael Kirban sold $1.3M of COCO

Executive Chairman at Vita Coco Company, Inc.. 34,000 shares at an average of $37.05, traded May 20, 2025, filed May 22, 2025.

Warning score
40
Value
$1.3M
34,000 shares
Holdings after
1,629,049
-2% from before
From 52-week low
+42%
low $26.27, close $37.18
From 52-week high
-8%
high $40.30, as of May 20, 2025

Score components

  • Role
    Chair
    +20
  • Trade size
    $1.3M at market
    +25
  • Share of holdings sold
    Sold 2.0% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing May 22, 2025: +60.9%SPY +35.7% · excess +25.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001482981-25-000086, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 20, 2025SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-20,000$37.07$741k1,643,049May 22, 2025
May 21, 2025SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-14,000$37.03$518k1,629,049May 22, 2025

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
3Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Jane Prior
Chief Marketing Officer
$351k
10,000 shares
-7%
14Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$135k
3,900 shares
-1%
65Notable
COCOsell 4
Vita Coco Company, Inc.
Eric Melloul
director
$129M
3,766,762 shares
-35%
62Notable
COCOsell 4
Vita Coco Company, Inc.
Verlinvest Beverages SA
owner
$129M
3,766,762 shares
-35%
39Weak
COCOsell 4
Vita Coco Company, Inc.
John Zupo
director
$278k
8,000 shares
-47%
24Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$913k
26,000 shares
-2%
33Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$1.4M
40,000 shares
-2%
23Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$327k
10,000 shares
-10%
0Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$28k
700 shares
-1%
12Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$774k
19,300 shares
-18%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Michael Kirban sold $1.3M of COCO | InsiderTell