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Insider · CIK 0001890258

Michael Kirban

chairofficerdirector

Files at COCO (Vita Coco Company, Inc.). First filing Mar 18, 2025, latest May 1, 2026.

In brief

Michael Kirban files SEC Form 4 as chair and director at COCO (Vita Coco Company, Inc.). Since Mar 18, 2025, Michael Kirban has reported 0 open-market buys worth $0 and 11 open-market sells worth $16M, the latest filed on May 1, 2026.

A track record needs three past buys with six months of prices behind them; Michael Kirban has 0, so none is measured yet.

The newest scored trade: sold $3.4M of COCO on Apr 30, 2026, filed May 1, 2026, scored 40 (moderate), under a 10b5-1 plan. In the last 12 months: 0 buys worth $0 and 4 sells worth $8.6M.

Track record
Not enough history
Fewer than three past buys with six months of prices.
Median 6-month excess
-
after past buys, n = 0
Hit rate
-
past buys that beat the index over 6 months
Open-market trades
0 / 11
$0 bought, $16M sold

Where the trades landed

Last year at the company this insider has traded most, with each buy and sell on the bar it happened.

COCO: Vita Coco Company, Inc.

COCOOct 9, 2026 · close 58.39

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

This insider’s open-market buys and sells, scored.

ScoreCompanyValueHoldingsPrice contextFiled
40Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
$3.4M
50,000 shares
-9%+104% from low-1% from high
40Moderate
COCOsell 710b5-1
Vita Coco Company, Inc.
$2.9M
50,000 shares
-8%+114% from low-2% from high
27Weak
COCOsell 610b5-1
Vita Coco Company, Inc.
$224k
5,102 shares
-0%+62% from low-3% from high
40Moderate
COCOsell 610b5-1
Vita Coco Company, Inc.
$2.0M
44,898 shares
-3%+68% from low0% from high
38Weak
COCOsell 910b5-1
Vita Coco Company, Inc.
$831k
20,000 shares
-1%+52% from low-3% from high
40Moderate
COCOsell 910b5-1
Vita Coco Company, Inc.
$1.3M
30,000 shares
-2%+57% from low0% from high
37Weak
COCOsell 910b5-1
Vita Coco Company, Inc.
$781k
20,000 shares
-1%+48% from low-3% from high
40Moderate
COCOsell 910b5-1
Vita Coco Company, Inc.
$1.2M
30,000 shares
-2%+47% from low-4% from high
40Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
$1.3M
34,000 shares
-2%+42% from low-8% from high
24Weak
COCOsell10b5-1
Vita Coco Company, Inc.
$913k
26,000 shares
-2%-
33Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
$1.4M
40,000 shares
-2%-

Planned sales

Form 144 notices this insider filed before selling restricted or control stock, newest first.

FiledCompanySharesValueSale datePast 3 months
Apr 30, 2026 COCO
Vita Coco Company, Inc.
50,000
0.09% of outstanding
$3.4MApr 30, 2026$2.9M
Mar 12, 2026 COCO
Vita Coco Company, Inc.
40,204
0.07% of outstanding
$2.3MMar 12, 2026$568k
Mar 11, 2026 COCO
Vita Coco Company, Inc.
9,796
0.02% of outstanding
$568kMar 11, 2026none
Oct 29, 2025 COCO
The Vita Coco Company, Inc.
50,000
0.09% of outstanding
$2.1MOct 29, 2025$4.0M
Sep 17, 2025 COCO
The Vita Coco Company, Inc.
50,000
0.09% of outstanding
$2.0MSep 17, 2025$2.0M
Sep 9, 2025 COCO
The Vita Coco Company, Inc.
50,000
0.09% of outstanding
$1.9MSep 9, 2025none
May 20, 2025 COCO
The Vita Coco Company, Inc.
34,000
0.06% of outstanding
$1.2MMay 20, 2025$2.3M
Mar 17, 2025 COCO
The Vita Coco Company, Inc.
33,000
0.06% of outstanding
$1.1MMar 17, 2025$691k
Mar 14, 2025 COCO
VITA COCO CO INC
33,000
0.06% of outstanding
$1.1MMar 14, 2025none
Dec 19, 2023 COCO
VITA COCO CO INC
60,000
0.11% of outstanding
$1.6MDec 19, 2023none

Transactions

Every row this insider has filed, 24 in all, newest first.

DateCompanyTransactionSharesPriceValueHoldings afterFiled
Apr 30, 2026COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban Revoc10b5-1
-50,000$68.00$3.4M515,681May 1, 2026
Mar 11, 2026COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban Revoc10b5-1
-9,796$58.00$568k605,885Mar 13, 2026
Mar 12, 2026COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban Revoc10b5-1
-40,204$58.00$2.3M565,681Mar 13, 2026
Mar 5, 2026COCO
Vita Coco Company, Inc.
FTax withholding
Common Stock
-5,810$55.18$321k143,799Mar 9, 2026
Mar 4, 2026COCO
Vita Coco Company, Inc.
FTax withholding
Common Stock
-3,965$54.12$215k149,609Mar 5, 2026
Feb 20, 2026COCO
Vita Coco Company, Inc.
AGrant or award
Common Stock
+25,945$0.00$0153,574Feb 24, 2026
Feb 20, 2026COCO
Vita Coco Company, Inc.
AGrant or award
Performance Optionsderivative
+185,133$16.91$3.1M185,133Feb 24, 2026
Nov 14, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-5,102$44.00$224k1,479,049Nov 17, 2025
Oct 29, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-30,000$45.70$1.4M1,499,049Oct 31, 2025
Oct 30, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-14,898$44.21$659k1,484,151Oct 31, 2025
Sep 22, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-20,000$41.54$831k1,529,049Sep 23, 2025
Sep 17, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-30,000$41.72$1.3M1,549,049Sep 19, 2025
Sep 11, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-20,000$39.05$781k1,579,049Sep 15, 2025
Sep 9, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-30,000$39.16$1.2M1,599,049Sep 11, 2025
May 20, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-20,000$37.07$741k1,643,049May 22, 2025
May 21, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-14,000$37.03$518k1,629,049May 22, 2025
Mar 18, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-20,000$35.13$703k1,669,049Mar 20, 2025
Mar 19, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-6,000$35.00$210k1,663,049Mar 20, 2025
Mar 14, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-20,000$34.57$691k2,006,229Mar 18, 2025
Mar 14, 2025COCO
Vita Coco Company, Inc.
JOther
Common Stockindirect: by M. Kirban 201010b5-1
-297,180$0.00$01,709,049Mar 18, 2025
Mar 17, 2025COCO
Vita Coco Company, Inc.
SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-20,000$35.06$701k1,689,049Mar 18, 2025
Mar 4, 2025COCO
Vita Coco Company, Inc.
DDisposition to issuer
Common Stock
-4,371$33.36$146k127,629Mar 6, 2025
Mar 3, 2025COCO
Vita Coco Company, Inc.
AGrant or award
Common Stock
+28,676$0.00$0132,000Mar 5, 2025
Mar 3, 2025COCO
Vita Coco Company, Inc.
AGrant or award
Non-Qualified Stock Option (right to buy)derivative
+70,715$0.00$070,715Mar 5, 2025

Questions about Michael Kirban

Answered from the filings on this page, as of the latest one.

Is Michael Kirban buying or selling?

In the last 12 months Michael Kirban reported 0 open-market buys worth $0 and 4 open-market sells worth $8.6M on SEC Form 4; the latest was sold $3.4M of COCO on Apr 30, 2026. Grants, option exercises and tax withholding are not counted.

How did Michael Kirban's past buys perform?

Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and Michael Kirban has 0.

Where does Michael Kirban file Form 4?

Michael Kirban has filed Form 4 at COCO (Vita Coco Company, Inc.) as Executive Chairman. A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Michael Kirban: insider trades and track record | InsiderTell