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sellModerate cluster of 710b5-1 plan

Michael Kirban sold $2.9M of COCO

Executive Chairman at Vita Coco Company, Inc.. 50,000 shares at an average of $58.00, traded Mar 11, 2026, filed Mar 13, 2026.

Warning score
40
Value
$2.9M
50,000 shares
Holdings after
565,681
-8% from before
From 52-week low
+114%
low $27.00, close $57.69
From 52-week high
-2%
high $58.96, as of Mar 11, 2026

Score components

  • Role
    Chair
    +20
  • Trade size
    $2.9M at market
    +25
  • Share of holdings sold
    Sold 8.1% of holdings
    0
  • Cluster
    7 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -12.6%, 3m +38.6%, 6m -10.9%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Mar 13, 2026: +0.1%SPY +18.5% · excess -18.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001482981-26-000070, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 11, 2026SOpen-market sale
Common Stockindirect: by M. Kirban Revoc10b5-1
-9,796$58.00$568k605,885Mar 13, 2026
Mar 12, 2026SOpen-market sale
Common Stockindirect: by M. Kirban Revoc10b5-1
-40,204$58.00$2.3M565,681Mar 13, 2026

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$323k
3,900 shares
-1%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$12M
148,074 shares
-39%
35Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.4M
30,000 shares
-34%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$15M
191,926 shares
-40%
34Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$604k
8,045 shares
-12%
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$302k
3,900 shares
-1%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.3M
30,000 shares
-34%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.4M
20,000 shares
-26%
34Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$599k
8,561 shares
-11%
21Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$134k
2,000 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Michael Kirban sold $2.9M of COCO | InsiderTell