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sellModerate cluster of 610b5-1 plan

Michael Kirban sold $2.0M of COCO

Executive Chairman at Vita Coco Company, Inc.. 44,898 shares at an average of $45.21, traded Oct 29, 2025, filed Oct 31, 2025.

Warning score
40
Value
$2.0M
44,898 shares
Holdings after
1,484,151
-3% from before
From 52-week low
+68%
low $27.00, close $45.28
From 52-week high
0%
high $45.28, as of Oct 29, 2025

Score components

  • Role
    Chair
    +20
  • Trade size
    $2.0M at market
    +25
  • Share of holdings sold
    Sold 2.9% of holdings
    0
  • Cluster
    6 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Oct 31, 2025: +41.8%SPY +15.4% · excess +26.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001890258-25-000014, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 29, 2025SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-30,000$45.70$1.4M1,499,049Oct 31, 2025
Oct 30, 2025SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-14,898$44.21$659k1,484,151Oct 31, 2025

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
20Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$111k
2,000 shares
-7%
28Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$236k
4,000 shares
-13%
38Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$3.5M
60,000 shares
-77%
28Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$234k
4,000 shares
-11%
7Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$201k
3,900 shares
-1%
40Moderate
COCOsell 610b5-1
Vita Coco Company, Inc.
Ira Liran
director
$3.0M
59,243 shares
-11%
22Weak
COCOsell 610b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$184k
3,900 shares
-1%
35Weak
COCOsell 610b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.9M
37,666 shares
-40%
35Weak
COCOsell 610b5-1
Vita Coco Company, Inc.
Ira Liran
director
$2.0M
40,757 shares
-8%
25Weak
COCOsell 610b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Sales Officer
$1.0M
20,000 shares
-19%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Michael Kirban sold $2.0M of COCO | InsiderTell