Skip to content
sellModerate cluster of 910b5-1 plan

Michael Kirban sold $1.2M of COCO

Executive Chairman at Vita Coco Company, Inc.. 30,000 shares at an average of $39.16, traded Sep 9, 2025, filed Sep 11, 2025.

Warning score
40
Value
$1.2M
30,000 shares
Holdings after
1,599,049
-2% from before
From 52-week low
+47%
low $26.27, close $38.59
From 52-week high
-4%
high $40.30, as of Sep 9, 2025

Score components

  • Role
    Chair
    +20
  • Trade size
    $1.2M at market
    +25
  • Share of holdings sold
    Sold 1.8% of holdings
    0
  • Cluster
    9 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +7.2%, 3m +39.3%, 6m +48.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Sep 11, 2025: +49.8%SPY +19.9% · excess +29.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001482981-25-000158, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 9, 2025SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-30,000$39.16$1.2M1,599,049Sep 11, 2025

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$323k
3,900 shares
-1%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$12M
148,074 shares
-39%
35Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.4M
30,000 shares
-34%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$15M
191,926 shares
-40%
34Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$604k
8,045 shares
-12%
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$302k
3,900 shares
-1%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.3M
30,000 shares
-34%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.4M
20,000 shares
-26%
34Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$599k
8,561 shares
-11%
21Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$134k
2,000 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Michael Kirban sold $1.2M of COCO | InsiderTell