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sellModerate cluster of 910b5-1 plan

Michael Kirban sold $1.3M of COCO

Executive Chairman at Vita Coco Company, Inc.. 30,000 shares at an average of $41.72, traded Sep 17, 2025, filed Sep 19, 2025.

Warning score
40
Value
$1.3M
30,000 shares
Holdings after
1,549,049
-2% from before
From 52-week low
+57%
low $27.00, close $42.30
From 52-week high
0%
high $42.30, as of Sep 17, 2025

Score components

  • Role
    Chair
    +20
  • Trade size
    $1.3M at market
    +25
  • Share of holdings sold
    Sold 1.9% of holdings
    0
  • Cluster
    9 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Sep 19, 2025: +47.0%SPY +18.6% · excess +28.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001890258-25-000007, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 17, 2025SOpen-market sale
Common Stockindirect: by M. Kirban 201010b5-1
-30,000$41.72$1.3M1,549,049Sep 19, 2025

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
43Moderate
COCOsell 910b5-1
Vita Coco Company, Inc.
Martin Roper
Chief Executive Officer
$890k
21,600 shares
-7%
50Moderate
COCOsell 910b5-1
Vita Coco Company, Inc.
Martin Roper
Chief Executive Officer
$1.6M
40,000 shares
-12%
38Weak
COCOsell 910b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$831k
20,000 shares
-1%
50Moderate
COCOsell 910b5-1
Vita Coco Company, Inc.
Martin Roper
Chief Executive Officer
$2.0M
50,506 shares
-14%
42Moderate
COCOsell 910b5-1
Vita Coco Company, Inc.
Martin Roper
Chief Executive Officer
$800k
20,000 shares
-6%
26Weak
COCOsell 910b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$716k
16,827 shares
-18%
35Weak
COCOsell 910b5-1
Vita Coco Company, Inc.
Ira Liran
director
$2.1M
50,000 shares
-7%
11Weak
COCOsell 910b5-1
Vita Coco Company, Inc.
Jane Prior
Chief Marketing Officer
$420k
10,000 shares
-7%
21Weak
COCOsell 910b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$156k
3,900 shares
-1%
58Moderate
COCOsell 9
Vita Coco Company, Inc.
Verlinvest Beverages SA
other
$122M
3,000,000 shares
-42%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Michael Kirban sold $1.3M of COCO | InsiderTell