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sellModerate cluster of 910b5-1 plan

William R McDermott sold $2.1M of NOW

Chairman & CEO at ServiceNow, Inc.. 2,050 shares at an average of $1,012.01, traded May 30, 2025, filed Jun 3, 2025.

Warning score
50
Value
$2.1M
2,050 shares
Holdings after
6,614
-24% from before
From 52-week low
+40%
low $144.33, close $202.22
From 52-week high
-14%
high $234.08, as of May 30, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $2.1M at market
    +25
  • Share of holdings sold
    Sold 24% of holdings
    +5
  • Cluster
    9 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 9, 2026 · close 140.86
Since filing Jun 3, 2025: -30.3%SPY +32.8% · excess -63.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001373715-25-000252, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 30, 2025SOpen-market sale
Common Stock10b5-1
-40$1,006.70$40k8,624Jun 3, 2025
May 30, 2025SOpen-market sale
Common Stock10b5-1
-421$1,008.10$424k8,203Jun 3, 2025
May 30, 2025SOpen-market sale
Common Stock10b5-1
-263$1,008.60$265k7,940Jun 3, 2025
May 30, 2025SOpen-market sale
Common Stock10b5-1
-606$1,010.56$612k7,334Jun 3, 2025
May 30, 2025SOpen-market sale
Common Stock10b5-1
-2$1,011.25$2,0227,332Jun 3, 2025
May 30, 2025SOpen-market sale
Common Stock10b5-1
-285$1,015.07$289k7,047Jun 3, 2025
May 30, 2025SOpen-market sale
Common Stock10b5-1
-183$1,016.19$186k6,864Jun 3, 2025
May 30, 2025SOpen-market sale
Common Stock10b5-1
-250$1,020.00$255k6,614Jun 3, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
47Moderate
NOWsell 2
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
24Weak
NOWsell 710b5-1
ServiceNow, Inc.
Kevin Thomas McBride
Principal Accounting Officer
$283k
280 shares
-6%
21Weak
NOWsell 910b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$148k
145 shares
-5%
23Weak
NOWsell 910b5-1
ServiceNow, Inc.
Anita M Sands
director
$250k
248 shares
-2%
50Moderate
NOWsell 910b5-1
ServiceNow, Inc.
Nicholas Tzitzon
Vice Chairman
$1.2M
1,171 shares
-28%
27Weak
NOWsell 1010b5-1
ServiceNow, Inc.
Teresa Briggs
director
$217k
214 shares
-10%
27Weak
NOWsell 1010b5-1
ServiceNow, Inc.
Anita M Sands
director
$434k
428 shares
-4%
47Moderate
NOWsell 1010b5-1
ServiceNow, Inc.
Frederic B Luddy
director
$428k
428 shares
-57%
5Weak
NOWsell 910b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$97k
94 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William R McDermott sold $2.1M of NOW | InsiderTell