Skip to content

Insider · CIK 0001334944

William R McDermott

ceochairofficerdirector

Files at NOW (ServiceNow, Inc.), FIG (Figma, Inc.), ZM (Zoom Communications, Inc.). First filing Nov 21, 2024, latest Sep 2, 2025.

Track record
Not enough history
Fewer than three past buys with six months of prices.
Median 6-month excess
-
after past buys, n = 0
Hit rate
-
past buys that beat the index over 6 months
Open-market trades
1 / 4
$5.3M bought, $33M sold

Where the trades landed

Last year at the 2 companies this insider has traded most, with each buy and sell on the bar it happened.

NOW: ServiceNow, Inc.

NOWOct 9, 2026 · close 140.86

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

FIG: Figma, Inc.

FIGOct 9, 2026 · close 22.50

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

This insider’s open-market buys and sells, scored.

ScoreCompanyValueHoldingsPrice contextFiled
55Moderate
NOWsell 910b5-1
ServiceNow, Inc.
$5.3M
5,825 shares
-47%+29% from low-21% from high
50Moderate
NOWsell 910b5-1
ServiceNow, Inc.
$1.4M
1,585 shares
-11%+23% from low-24% from high
75Notable
FIGbuy 4
Figma, Inc.
$5.3M
160,000 shares
+332%+6% from low0% from high
50Moderate
NOWsell 910b5-1
ServiceNow, Inc.
$2.1M
2,050 shares
-24%+40% from low-14% from high
65Notable
NOWsell 910b5-1
ServiceNow, Inc.
$25M
24,567 shares
-165%-

Transactions

Every row this insider has filed, newest first.

DateCompanyTransactionSharesPriceValueHoldings afterFiled
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-355$900.00$320k12,084Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-400$902.29$361k11,684Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-200$903.34$181k11,484Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-300$905.22$272k11,184Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-265$906.76$240k10,919Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-287$908.05$261k10,632Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-300$909.26$273k10,332Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-221$910.46$201k10,111Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-616$912.17$562k9,495Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-134$912.86$122k9,361Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-100$913.96$91k9,261Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-273$918.20$251k8,988Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-200$920.27$184k8,788Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-190$922.82$175k8,598Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-10$924.93$9,2498,588Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-623$928.69$579k7,965Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-595$929.71$553k7,370Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-138$931.19$129k7,232Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-129$932.14$120k7,103Sep 2, 2025
Aug 28, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-489$933.35$456k6,614Sep 2, 2025
Aug 19, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-1,585$900.00$1.4M12,439Aug 21, 2025
Aug 15, 2025NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+11,586$0.00$019,288Aug 19, 2025
Aug 15, 2025NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-6,228$867.24$5.4M13,060Aug 19, 2025
Aug 15, 2025NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+832$0.00$013,892Aug 19, 2025
Aug 15, 2025NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-448$867.24$389k13,444Aug 19, 2025
Aug 15, 2025NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+1,255$0.00$014,699Aug 19, 2025
Aug 15, 2025NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-675$867.24$585k14,024Aug 19, 2025
Aug 15, 2025NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-11,586$0.00$011,586Aug 19, 2025
Aug 15, 2025NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-832$0.00$04,992Aug 19, 2025
Aug 15, 2025NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-1,255$0.00$012,548Aug 19, 2025
Aug 12, 2025NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+600$0.00$08,025Aug 14, 2025
Aug 12, 2025NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-323$853.43$276k7,702Aug 14, 2025
Aug 12, 2025NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-600$0.00$01,201Aug 14, 2025
Aug 7, 2025NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+1,754$0.00$08,368Aug 11, 2025
Aug 7, 2025NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-943$874.12$824k7,425Aug 11, 2025
Aug 7, 2025NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-1,754$0.00$08,768Aug 11, 2025
Aug 1, 2025FIG
Figma, Inc.
POpen-market purchase
Class A Common Stock
+160,000$33.00$5.3M208,179Aug 5, 2025
Jun 26, 2025FIG
Figma, Inc.
AGrant or award
Class A Common Stock
+48,179$0.00$048,179Aug 1, 2025
Jul 24, 2025NOW
ServiceNow, Inc.
AGrant or award
Employee Stock Option (Right to Buy)derivative
+69,384$697.76$48M346,920Jul 28, 2025
Jun 11, 2025ZM
Zoom Communications, Inc.
MOption exercise
Class A Common Stock
+4,361$0.00$011,515Jun 13, 2025
Jun 11, 2025ZM
Zoom Communications, Inc.
MOption exercise
Restricted Stock Unitsderivative
-4,361$0.00$00Jun 13, 2025
Jun 12, 2025ZM
Zoom Communications, Inc.
AGrant or award
Restricted Stock Unitsderivative
+3,583$0.00$03,583Jun 13, 2025
May 30, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-40$1,006.70$40k8,624Jun 3, 2025
May 30, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-421$1,008.10$424k8,203Jun 3, 2025
May 30, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-263$1,008.60$265k7,940Jun 3, 2025
May 30, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-606$1,010.56$612k7,334Jun 3, 2025
May 30, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-2$1,011.25$2,0227,332Jun 3, 2025
May 30, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-285$1,015.07$289k7,047Jun 3, 2025
May 30, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-183$1,016.19$186k6,864Jun 3, 2025
May 30, 2025NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-250$1,020.00$255k6,614Jun 3, 2025
May 16, 2025NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+832$0.00$09,112May 20, 2025
May 16, 2025NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-448$1,040.18$466k8,664May 20, 2025
May 16, 2025NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-832$0.00$05,824May 20, 2025
May 15, 2025NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+1,254$0.00$08,955May 19, 2025
May 15, 2025NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-675$1,035.18$699k8,280May 19, 2025
May 15, 2025NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-1,254$0.00$013,803May 19, 2025
May 12, 2025NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+601$0.00$08,025May 14, 2025
May 12, 2025NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-324$1,015.60$329k7,701May 14, 2025
May 12, 2025NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-601$0.00$01,801May 14, 2025
May 7, 2025NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+1,753$0.00$08,367May 9, 2025
May 7, 2025NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-943$983.29$927k7,424May 9, 2025
May 7, 2025NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-1,753$0.00$010,522May 9, 2025
Nov 19, 2024NOW
ServiceNow, Inc.
SOpen-market sale
Common Stock10b5-1
-12,271$997.67$12M2,595Nov 21, 2024
Nov 19, 2024NOW
ServiceNow, Inc.
SOpen-market sale
Common Stockindirect: by Trust10b5-1
-12,296$997.67$12M4,881Nov 21, 2024
Nov 15, 2024NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+3,197$0.00$016,201Nov 19, 2024
Nov 15, 2024NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-1,719$1,011.39$1.7M14,482Nov 19, 2024
Nov 15, 2024NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+832$0.00$015,314Nov 19, 2024
Nov 15, 2024NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-448$1,011.39$453k14,866Nov 19, 2024
Nov 15, 2024NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-3,197$0.00$00Nov 19, 2024
Nov 15, 2024NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-832$0.00$07,488Nov 19, 2024
Nov 12, 2024NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+600$0.00$013,327Nov 14, 2024
Nov 12, 2024NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-323$1,048.29$339k13,004Nov 14, 2024
Nov 12, 2024NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-600$0.00$03,002Nov 14, 2024
Nov 7, 2024NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+468$0.00$012,739Nov 12, 2024
Nov 7, 2024NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-252$1,015.28$256k12,487Nov 12, 2024
Nov 7, 2024NOW
ServiceNow, Inc.
MOption exercise
Common Stock
+519$0.00$013,006Nov 12, 2024
Nov 7, 2024NOW
ServiceNow, Inc.
FTax withholding
Common Stock
-279$1,015.28$283k12,727Nov 12, 2024
Nov 7, 2024NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-468$0.00$0468Nov 12, 2024
Nov 7, 2024NOW
ServiceNow, Inc.
MOption exercise
Restricted Stock Unitsderivative
-519$0.00$014,028Nov 12, 2024
Nov 5, 2024NOW
ServiceNow, Inc.
AGrant or award
Employee Stock Option (Right to Buy)derivative
+69,384$697.76$48M277,536Nov 7, 2024

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William R McDermott: insider trades and track record | InsiderTell