William R McDermott bought $3.0M of NOW
Chairman & CEO at ServiceNow, Inc.. 28,682 shares at an average of $104.60, traded Feb 27, 2026, filed Mar 2, 2026.
Score components
- +25RoleCEO
- +25Trade size$3.0M at market
- +6Relative to holdingsHoldings up 22%
- +18Price context7% above the 52-week low; 48% below the 52-week high
- 0ClusterNo other insider buying within 14 days
- 0Repeat buyingFirst buy in 90 days
- 0Track recordToo few past buys to judge (0 with prices)
- -1510b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable buys
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -4.9%, 3m +24.2%, 6m +35.3%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001334944-26-000020, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Feb 27, 2026 | POpen-market purchase Common Stock10b5-1 | +28,677 | $104.60 | $3.0M | 158,229 | Mar 2, 2026 |
| Feb 27, 2026 | POpen-market purchase Common Stock10b5-1 | +5 | $105.96 | $530 | 158,234 | Mar 2, 2026 |
Related signals
Other insiders at ServiceNow, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 40Moderate | ServiceNow, Inc. | Jacqueline P Canney Chief People & AI Enblmt. Off. | $1.1M 7,847 shares | -21% | |
| 54Moderate | ServiceNow, Inc. | Paul Fipps President, Global Customer Ops | $301k 2,034 shares | -10% | |
| 45Moderate | ServiceNow, Inc. | Paul Edward Chamberlain director | $366k 2,700 shares | -6% | |
| 7Weak | ServiceNow, Inc. | Paul Edward Chamberlain director | $188k 1,500 shares | -3% | |
| 46Moderate | ServiceNow, Inc. | Teresa Briggs director | $173k 1,595 shares | -13% | |
| 21Weak | ServiceNow, Inc. | Paul Edward Chamberlain director | $131k 1,500 shares | -3% | |
| 10Weak | ServiceNow, Inc. | Paul Fipps President, Global Customer Ops | $103k 1,048 shares | -8% | |
| 65Notable | ServiceNow, Inc. | Anita M Sands director | $1.5M 16,445 shares | -35% | |
| 15Weak | ServiceNow, Inc. | Paul Fipps President, Global Customer Ops | $14k 151 shares | -2% | |
| 50Moderate | ServiceNow, Inc. | Jacqueline P Canney Chief People & AI Enblmt. Off. | $800k 8,927 shares | -23% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.