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sellModerate cluster of 910b5-1 plan

William R McDermott sold $1.4M of NOW

Chairman & CEO at ServiceNow, Inc.. 1,585 shares at an average of $900.00, traded Aug 19, 2025, filed Aug 21, 2025.

Warning score
50
Value
$1.4M
1,585 shares
Holdings after
12,439
-11% from before
From 52-week low
+23%
low $144.33, close $177.36
From 52-week high
-24%
high $234.08, as of Aug 19, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.4M at market
    +25
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    9 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 9, 2026 · close 140.86
Since filing Aug 21, 2025: -19.7%SPY +24.2% · excess -43.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001334944-25-000011, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 19, 2025SOpen-market sale
Common Stock10b5-1
-1,585$900.00$1.4M12,439Aug 21, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
47Moderate
NOWsell 2
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
55Moderate
NOWsell 910b5-1
ServiceNow, Inc.
William R McDermott
Chairman & CEO
$5.3M
5,825 shares
-47%
60Notable
NOWsell 8
ServiceNow, Inc.
Anita M Sands
director
$1.0M
1,097 shares
-11%
45Moderate
NOWsell 910b5-1
ServiceNow, Inc.
Russell S Elmer
General Counsel
$1.5M
1,698 shares
-28%
80Strong
NOWsell 9
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$1.3M
1,452 shares
-76%
30Weak
NOWsell 910b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.4M
1,562 shares
-34%
32Weak
NOWsell 910b5-1
ServiceNow, Inc.
Gina Mastantuono
President and CFO
$1.5M
1,762 shares
-13%
8Weak
NOWsell 910b5-1
ServiceNow, Inc.
Kevin Thomas McBride
Principal Accounting Officer
$238k
280 shares
-6%
35Weak
NOWsell 910b5-1
ServiceNow, Inc.
Nicholas Tzitzon
Vice Chairman
$1.5M
1,719 shares
-36%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William R McDermott sold $1.4M of NOW | InsiderTell