William R McDermott sold $5.3M of NOW
Chairman & CEO at ServiceNow, Inc.. 5,825 shares at an average of $916.63, traded Aug 28, 2025, filed Sep 2, 2025.
Score components
- +25RoleCEO
- +25Trade size$5.3M at market
- +10Share of holdings soldSold 47% of holdings
- +15Cluster9 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001334944-25-000013, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -355 | $900.00 | $320k | 12,084 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -400 | $902.29 | $361k | 11,684 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -200 | $903.34 | $181k | 11,484 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -300 | $905.22 | $272k | 11,184 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -265 | $906.76 | $240k | 10,919 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -287 | $908.05 | $261k | 10,632 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -300 | $909.26 | $273k | 10,332 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -221 | $910.46 | $201k | 10,111 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -616 | $912.17 | $562k | 9,495 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -134 | $912.86 | $122k | 9,361 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -100 | $913.96 | $91k | 9,261 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -273 | $918.20 | $251k | 8,988 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -200 | $920.27 | $184k | 8,788 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -190 | $922.82 | $175k | 8,598 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -10 | $924.93 | $9,249 | 8,588 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -623 | $928.69 | $579k | 7,965 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -595 | $929.71 | $553k | 7,370 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -138 | $931.19 | $129k | 7,232 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -129 | $932.14 | $120k | 7,103 | Sep 2, 2025 |
| Aug 28, 2025 | SOpen-market sale Common Stock10b5-1 | -489 | $933.35 | $456k | 6,614 | Sep 2, 2025 |
Related signals
Other insiders at ServiceNow, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 33Weak | ServiceNow, Inc. | Jacqueline P Canney Chief People & AI Enblmt. Off. | $1.1M 7,847 shares | -21% | |
| 47Moderate | ServiceNow, Inc. | Paul Fipps President, Global Customer Ops | $301k 2,034 shares | -10% | |
| 23Weak | ServiceNow, Inc. | Paul Edward Chamberlain director | $242k 300 shares | -3% | |
| 7Weak | ServiceNow, Inc. | Jacqueline P Canney Chief People & AI Enblmt. Off. | $201k 239 shares | -8% | |
| 6Weak | ServiceNow, Inc. | Russell S Elmer General Counsel | $160k 191 shares | -4% | |
| 0Weak | ServiceNow, Inc. | Jacqueline P Canney Chief People & AI Enblmt. Off. | $56k 66 shares | -2% | |
| 0Weak | ServiceNow, Inc. | Russell S Elmer General Counsel | $53k 62 shares | -1% | |
| 0Weak | ServiceNow, Inc. | Jacqueline P Canney Chief People & AI Enblmt. Off. | $222k 257 shares | -8% | |
| 0Weak | ServiceNow, Inc. | Russell S Elmer General Counsel | $165k 191 shares | -4% | |
| 60Notable | ServiceNow, Inc. | Anita M Sands director | $1.0M 1,097 shares | -11% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.