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sellWeak cluster of 310b5-1 plan

Fiona Tan sold $306k of W

Chief Technology Officer at Wayfair Inc.. 6,347 shares at an average of $48.21, traded Jun 16, 2025, filed Jun 18, 2025.

Warning score
24
Value
$306k
6,347 shares
Holdings after
70,891
-8% from before
From 52-week low
+100%
low $24.14, close $48.36
From 52-week high
-15%
high $56.94, as of Jun 16, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $306k at market
    +14
  • Share of holdings sold
    Sold 8.2% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Jun 18, 2025: +115.3%SPY +32.5% · excess +82.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-032223, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jun 16, 2025SOpen-market sale
Class A Common Stockindirect: By Revocable Trust10b5-1
-3,133$47.39$148k74,105Jun 18, 2025
Jun 17, 2025SOpen-market sale
Class A Common Stockindirect: By Revocable Trust10b5-1
-3,214$49.00$157k70,891Jun 18, 2025

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
25Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.4M
85,000 shares
-19%
45Moderate
Wsell
Wayfair Inc.
Steven Conine
Co-Founder
$6.8M
85,000 shares
-16%
30Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$16M
199,473 shares
-27%
25Weak
Wsell10b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$2.0M
25,527 shares
-15%
38Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$3.4M
60,000 shares
-26%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Fiona Tan sold $306k of W | InsiderTell