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sellWeak

Carl Aure sold $37k of LFVN

Chief Financial Officer at Lifevantage Corp. 2,746 shares at an average of $13.39, traded Jul 1, 2025, filed Jul 3, 2025.

Warning score
13
Value
$37k
2,746 shares
Holdings after
133,303
-2% from before
From 52-week low
+44%
low $9.01, close $12.94
From 52-week high
-47%
high $24.61, as of Jul 1, 2025

Score components

  • Role
    CFO
    +22
  • Trade size
    $37k at market
    +6
  • Share of holdings sold
    Sold 2.0% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

LFVNOct 9, 2026 · close 6.00
Since filing Jul 3, 2025: -54.7%SPY +26.2% · excess -80.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000849146-25-000056, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 1, 2025MOption exercise
Common Stock
+2,401$0.00$0136,049Jul 3, 2025
Jul 1, 2025SOpen-market sale
Common Stock
-2,746$13.39$37k133,303Jul 3, 2025
Jul 1, 2025MOption exercise
Performance Restricted Stock Unitsderivative
-2,401$0.00$00Jul 3, 2025

Related signals

Other insiders at Lifevantage Corp and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$6,071
976 shares
+1%
22Weak
LFVNsell
Lifevantage Corp
Kristen Cunningham
Chief Sales Officer
$56k
9,001 shares
-7%
54Moderate
LFVNbuy
Lifevantage Corp
Judd Dayton
director
$152k
33,197 shares
+70%
18Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$5,265
805 shares
+1%
29Weak
LFVNsell
Lifevantage Corp
Michael A Beindorff
director
$81k
12,607 shares
-22%
48Moderate
LFVNsell
Lifevantage Corp
Michael A Beindorff
director
$250k
36,000 shares
-99%
13Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$4,882
450 shares
+0%
27Weak
LFVNsell
Lifevantage Corp
Michael A Beindorff
director
$49k
4,325 shares
-16%
3Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$4,873
379 shares
+0%
28Weak
LFVNbuy
Lifevantage Corp
Garry Paul Mauro
director
$26k
2,150 shares
+3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Carl Aure sold $37k of LFVN | InsiderTell