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sellWeak10b5-1 plan

Mark W Begor sold $12M of EFX

CEO at EQUIFAX INC. 48,264 shares at an average of $241.71, traded Jul 28, 2025, filed Jul 30, 2025.

Warning score
25
Value
$12M
48,264 shares
Holdings after
142,872
-25% from before
From 52-week low
+17%
low $202.38, close $237.74
From 52-week high
-21%
high $301.14, as of Jul 28, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $11.7M at market
    +25
  • Share of holdings sold
    Sold 25% of holdings
    +10
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

EFXOct 9, 2026 · close 145.78
Since filing Jul 30, 2025: -39.0%SPY +24.4% · excess -63.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001225208-25-006893, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 28, 2025MOption exercise
Common Stock10b5-1
+27,960$191.44$5.4M191,136Jul 30, 2025
Jul 28, 2025SOpen-market sale
Common Stock10b5-1
-364$244.95$89k190,772Jul 30, 2025
Jul 28, 2025SOpen-market sale
Common Stock10b5-1
-831$243.90$203k189,941Jul 30, 2025
Jul 28, 2025SOpen-market sale
Common Stock10b5-1
-9,497$242.70$2.3M180,444Jul 30, 2025
Jul 28, 2025SOpen-market sale
Common Stock10b5-1
-17,731$241.87$4.3M162,713Jul 30, 2025
Jul 28, 2025SOpen-market sale
Common Stock10b5-1
-19,841$240.95$4.8M142,872Jul 30, 2025
Jul 28, 2025MOption exercise
Stock Option/Right to Buyderivative10b5-1
-27,960$0.00$027,959Jul 30, 2025

Related signals

Other insiders at EQUIFAX INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
EFXsell10b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$846k
4,500 shares
-6%
26Weak
EFXsell 210b5-1
EQUIFAX INC
Chad M Borton
EVP, Pres Workforce Solutions
$485k
2,535 shares
-13%
28Weak
EFXsell 210b5-1
EQUIFAX INC
Mark W Begor
CEO
$7.6M
37,791 shares
-14%
20Weak
EFXsell10b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$521k
2,500 shares
-4%
33Weak
EFXsell 210b5-1
EQUIFAX INC
Mark W Begor
CEO
$11M
49,345 shares
-29%
18Weak
EFXsell 210b5-1
EQUIFAX INC
Jamil Farshchi
EVP, Chief Technology Officer
$1.2M
4,925 shares
-11%
23Weak
EFXsell10b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$742k
3,000 shares
-5%
28Weak
EFXsell 210b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$518k
2,000 shares
-3%
28Weak
EFXsell 210b5-1
EQUIFAX INC
Mark W Begor
CEO
$5.7M
22,160 shares
-13%
25Weak
EFXsell10b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$848k
3,500 shares
-5%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mark W Begor sold $12M of EFX | InsiderTell