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sellWeak10b5-1 plan

Glenn D Fogel sold $5.8M of BKNG

CEO AND PRESIDENT at Booking Holdings Inc.. 1,013 shares at an average of $5,695.00, traded Jul 15, 2025, filed Jul 16, 2025.

Warning score
30
Value
$5.8M
1,013 shares
Holdings after
26,633
-4% from before
From 52-week low
+49%
low $150.63, close $224.58
From 52-week high
-2%
high $230.13, as of Jul 15, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $5.8M at market
    +25
  • Share of holdings sold
    Sold 3.7% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -3.6%, 3m -10.0%, 6m -8.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BKNGOct 9, 2026 · close 160.34
Since filing Jul 16, 2025: -28.4%SPY +26.3% · excess -54.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-25-019840, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,642.82$243k27,603Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-3$5,649.78$17k27,600Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,656.39$34k27,594Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,669.04$244k27,551Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-61$5,676.48$346k27,490Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-18$5,678.33$102k27,472Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,685.20$244k27,429Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-55$5,686.85$313k27,374Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,690.69$34k27,368Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-92$5,692.09$524k27,276Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-92$5,693.85$524k27,184Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-98$5,696.84$558k27,086Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-49$5,698.48$279k27,037Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,699.02$245k26,994Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-98$5,700.33$559k26,896Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-98$5,701.95$559k26,798Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-67$5,702.73$382k26,731Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-49$5,708.64$280k26,682Jul 16, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-49$5,766.71$283k26,633Jul 16, 2025

Related signals

Other insiders at Booking Holdings Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
16Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$260k
1,500 shares
-2%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$200k
1,000 shares
-7%
30Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$610k
3,000 shares
-4%
40Moderate
BKNGsell 510b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
50,050 shares
-12%
19Weak
BKNGsell 510b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$79k
375 shares
-2%
52Moderate
BKNGsell 410b5-1
Booking Holdings Inc.
Ewout L Steenbergen
CHIEF FINANCIAL OFFICER
$4.2M
20,000 shares
-25%
22Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$207k
1,000 shares
-6%
40Moderate
BKNGsell 310b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$1.0M
5,000 shares
-24%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$216k
1,125 shares
-6%
25Weak
BKNGsell10b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
62,500 shares
-13%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Glenn D Fogel sold $5.8M of BKNG | InsiderTell