Glenn D Fogel sold $5.5M of BKNG
CEO AND PRESIDENT at Booking Holdings Inc.. 1,013 shares at an average of $5,476.89, traded Aug 15, 2025, filed Aug 18, 2025.
Score components
- +25RoleCEO
- +25Trade size$5.5M at market
- 0Share of holdings soldSold 4.0% of holdings
- 0ClusterNo other insider selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +0.6%, 3m -13.0%, 6m -24.9%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001415889-25-022173, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -49 | $5,448.46 | $267k | 25,584 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -32 | $5,455.00 | $175k | 25,552 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -49 | $5,456.60 | $267k | 25,503 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -3 | $5,458.67 | $16k | 25,500 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -6 | $5,463.74 | $33k | 25,494 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -6 | $5,467.56 | $33k | 25,488 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -43 | $5,468.84 | $235k | 25,445 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -6 | $5,470.63 | $33k | 25,439 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -49 | $5,471.90 | $268k | 25,390 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -49 | $5,474.95 | $268k | 25,341 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -104 | $5,476.41 | $570k | 25,237 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -92 | $5,477.70 | $504k | 25,145 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -121 | $5,479.85 | $663k | 25,024 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -98 | $5,481.09 | $537k | 24,926 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -67 | $5,482.19 | $367k | 24,859 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -98 | $5,483.48 | $537k | 24,761 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -43 | $5,484.44 | $236k | 24,718 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -49 | $5,490.10 | $269k | 24,669 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -6 | $5,498.21 | $33k | 24,663 | Aug 18, 2025 |
| Aug 15, 2025 | SOpen-market sale Common Stock10b5-1 | -43 | $5,502.69 | $237k | 24,620 | Aug 18, 2025 |
Related signals
Other insiders at Booking Holdings Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 16Weak | Booking Holdings Inc. | Paulo Pisano CHIEF HUMAN RESOURCES OFFICER | $260k 1,500 shares | -2% | |
| 15Weak | Booking Holdings Inc. | Robert J Mylod Jr director | $200k 1,000 shares | -7% | |
| 30Weak | Booking Holdings Inc. | Paulo Pisano CHIEF HUMAN RESOURCES OFFICER | $610k 3,000 shares | -4% | |
| 40Moderate | Booking Holdings Inc. | Peter J Millones EXECUTIVE VP, GENERAL COUNSEL | $10M 50,050 shares | -12% | |
| 19Weak | Booking Holdings Inc. | Vanessa Ames Wittman director | $79k 375 shares | -2% | |
| 52Moderate | Booking Holdings Inc. | Ewout L Steenbergen CHIEF FINANCIAL OFFICER | $4.2M 20,000 shares | -25% | |
| 22Weak | Booking Holdings Inc. | Robert J Mylod Jr director | $207k 1,000 shares | -6% | |
| 40Moderate | Booking Holdings Inc. | Robert J Mylod Jr director | $1.0M 5,000 shares | -24% | |
| 15Weak | Booking Holdings Inc. | Vanessa Ames Wittman director | $216k 1,125 shares | -6% | |
| 25Weak | Booking Holdings Inc. | Peter J Millones EXECUTIVE VP, GENERAL COUNSEL | $10M 62,500 shares | -13% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.