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sellModerate cluster of 310b5-1 plan

Glenn D Fogel sold $5.6M of BKNG

CEO AND PRESIDENT at Booking Holdings Inc.. 1,013 shares at an average of $5,516.92, traded Sep 15, 2025, filed Sep 16, 2025.

Warning score
45
Value
$5.6M
1,013 shares
Holdings after
23,607
-4% from before
From 52-week low
+41%
low $156.59, close $220.38
From 52-week high
-4%
high $230.13, as of Sep 15, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $5.6M at market
    +25
  • Share of holdings sold
    Sold 4.1% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -9.5%, 3m -0.5%, 6m -18.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BKNGOct 9, 2026 · close 160.34
Since filing Sep 16, 2025: -26.1%SPY +19.5% · excess -45.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001516908-25-000005, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-49$5,437.04$266k24,571Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,442.55$234k24,528Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,448.55$33k24,522Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-49$5,467.02$268k24,473Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,483.30$33k24,467Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-49$5,490.26$269k24,418Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-44$5,493.86$242k24,374Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,497.51$33k24,368Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,506.22$237k24,325Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-12$5,508.29$66k24,313Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-50$5,510.57$276k24,263Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,514.03$237k24,220Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,515.49$237k24,177Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-53$5,524.58$293k24,124Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-12$5,525.72$66k24,112Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-49$5,526.89$271k24,063Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-40$5,530.35$221k24,023Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-45$5,531.92$249k23,978Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,533.11$33k23,972Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,534.18$33k23,966Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-50$5,538.66$277k23,916Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,540.15$33k23,910Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-49$5,544.92$272k23,861Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-86$5,546.15$477k23,775Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-4$5,547.67$22k23,771Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,550.62$33k23,765Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-58$5,552.32$322k23,707Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-98$5,554.57$544k23,609Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-2$5,555.74$11k23,607Sep 16, 2025

Related signals

Other insiders at Booking Holdings Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
16Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$260k
1,500 shares
-2%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$200k
1,000 shares
-7%
30Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$610k
3,000 shares
-4%
40Moderate
BKNGsell 510b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
50,050 shares
-12%
19Weak
BKNGsell 510b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$79k
375 shares
-2%
52Moderate
BKNGsell 410b5-1
Booking Holdings Inc.
Ewout L Steenbergen
CHIEF FINANCIAL OFFICER
$4.2M
20,000 shares
-25%
22Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$207k
1,000 shares
-6%
40Moderate
BKNGsell 310b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$1.0M
5,000 shares
-24%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$216k
1,125 shares
-6%
25Weak
BKNGsell10b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
62,500 shares
-13%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Glenn D Fogel sold $5.6M of BKNG | InsiderTell