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sellWeak cluster of 310b5-1 plan

Larry Quinlan sold $353k of BKNG

director at Booking Holdings Inc.. 64 shares at an average of $5,511.80, traded Sep 15, 2025, filed Sep 16, 2025.

Warning score
35
Value
$353k
64 shares
Holdings after
131
-33% from before
From 52-week low
+41%
low $156.59, close $220.38
From 52-week high
-4%
high $230.13, as of Sep 15, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $353k at market
    +15
  • Share of holdings sold
    Sold 33% of holdings
    +10
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -9.5%, 3m -0.5%, 6m -18.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BKNGOct 9, 2026 · close 160.34
Since filing Sep 16, 2025: -26.1%SPY +19.5% · excess -45.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001876796-25-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-2$5,427.02$11k193Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-3$5,463.89$16k190Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-3$5,470.13$16k187Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-2$5,489.12$11k185Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-1$5,490.00$5,490184Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-2$5,491.08$11k182Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-2$5,493.48$11k180Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-2$5,502.97$11k178Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-3$5,505.27$17k175Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-2$5,508.35$11k173Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-1$5,509.75$5,510172Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-1$5,511.57$5,512171Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-3$5,512.56$17k168Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-1$5,513.09$5,513167Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-1$5,517.02$5,517166Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-3$5,518.57$17k163Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-3$5,519.03$17k160Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-3$5,520.21$17k157Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-3$5,520.59$17k154Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-2$5,523.25$11k152Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-2$5,524.93$11k150Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-1$5,525.44$5,525149Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-2$5,528.28$11k147Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-1$5,528.69$5,529146Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-3$5,528.69$17k143Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-3$5,533.04$17k140Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-1$5,533.61$5,534139Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-3$5,545.59$17k136Sep 16, 2025
Sep 15, 2025SOpen-market sale
Common Stockindirect: By Revocable Trust10b5-1
-5$5,547.33$28k131Sep 16, 2025

Related signals

Other insiders at Booking Holdings Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
16Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$260k
1,500 shares
-2%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$200k
1,000 shares
-7%
30Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$610k
3,000 shares
-4%
40Moderate
BKNGsell 510b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
50,050 shares
-12%
19Weak
BKNGsell 510b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$79k
375 shares
-2%
52Moderate
BKNGsell 410b5-1
Booking Holdings Inc.
Ewout L Steenbergen
CHIEF FINANCIAL OFFICER
$4.2M
20,000 shares
-25%
22Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$207k
1,000 shares
-6%
40Moderate
BKNGsell 310b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$1.0M
5,000 shares
-24%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$216k
1,125 shares
-6%
25Weak
BKNGsell10b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
62,500 shares
-13%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Larry Quinlan sold $353k of BKNG | InsiderTell