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sellWeak10b5-1 plan

John Colgrove sold $24M of P

Chief Visionary Officer at Pure Storage, Inc.. 400,000 shares at an average of $60.17, traded Jul 29, 2025, filed Jul 31, 2025.

Warning score
30
Value
$24M
400,000 shares
Holdings after
500,000
-50% from before
From 52-week low
+60%
low $37.18, close $59.37
From 52-week high
-18%
high $72.37, as of Jul 29, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $24.1M at market
    +25
  • Share of holdings sold
    Sold 50% of holdings
    +10
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +30.4%, 3m +63.0%, 6m +22.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

POct 9, 2026 · close 154.49
Since filing Jul 31, 2025: +159.6%SPY +24.8% · excess +134.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001474432-25-000035, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 29, 2025SOpen-market sale
Class A Common Stockindirect: By Trust10b5-1
-4,504$60.09$271k797,455Jul 31, 2025
Jul 30, 2025SOpen-market sale
Class A Common Stockindirect: By Trust10b5-1
-60,672$60.02$3.6M736,783Jul 31, 2025
Jul 31, 2025SOpen-market sale
Class A Common Stockindirect: By Trust10b5-1
-33,420$60.28$2.0M703,363Jul 31, 2025
Jul 31, 2025SOpen-market sale
Class A Common Stockindirect: By Trust10b5-1
-1,404$61.27$86k701,959Jul 31, 2025
Jul 29, 2025SOpen-market sale
Class A Common Stockindirect: By CRT10b5-1
-9,007$60.09$541k790,993Jul 31, 2025
Jul 30, 2025SOpen-market sale
Class A Common Stockindirect: By CRT10b5-1
-127,068$60.02$7.6M663,925Jul 31, 2025
Jul 31, 2025SOpen-market sale
Class A Common Stockindirect: By CRT10b5-1
-157,316$60.28$9.5M506,609Jul 31, 2025
Jul 31, 2025SOpen-market sale
Class A Common Stockindirect: By CRT10b5-1
-6,609$61.27$405k500,000Jul 31, 2025

Related signals

Other insiders at Pure Storage, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
45Moderate
Psell 410b5-1
Pure Storage, Inc.
Mallun Yen
director
$1.8M
11,942 shares
-28%
46Moderate
Psell 4
Pure Storage, Inc.
Mona Chu
Chief Accounting Officer
$400k
2,852 shares
-2%
55Moderate
Psell 410b5-1
Pure Storage, Inc.
John Colgrove
Chief Visionary Officer
$12M
100,000 shares
-100%
60Notable
Psell 5
Pure Storage, Inc.
Ajay Singh
Chief Product Officer
$5.3M
42,930 shares
-13%
55Moderate
Psell 510b5-1
Pure Storage, Inc.
John Colgrove
Chief Visionary Officer
$23M
200,000 shares
-200%
55Moderate
Psell 410b5-1
Pure Storage, Inc.
John Colgrove
Chief Visionary Officer
$11M
100,000 shares
-100%
35Weak
Psell 310b5-1
Pure Storage, Inc.
John Colgrove
Chief Visionary Officer
$9.5M
100,000 shares
-4%
45Moderate
Psell 310b5-1
Pure Storage, Inc.
Charles H Giancarlo
CEO
$6.7M
70,000 shares
-4%
48Moderate
Psell 210b5-1
Pure Storage, Inc.
John Colgrove
Chief Visionary Officer
$19M
164,815 shares
-165%
48Moderate
Psell 210b5-1
Pure Storage, Inc.
John Colgrove
Chief Visionary Officer
$22M
200,000 shares
-200%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.