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sellModerate cluster of 310b5-1 plan

Steven Conine sold $2.0M of W

Co-Founder at Wayfair Inc.. 25,527 shares at an average of $77.21, traded Aug 6, 2025, filed Aug 8, 2025.

Warning score
40
Value
$2.0M
25,527 shares
Holdings after
143,546
-15% from before
From 52-week low
+218%
low $24.14, close $76.68
From 52-week high
0%
high $76.68, as of Aug 6, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $2.0M at market
    +25
  • Share of holdings sold
    Sold 15% of holdings
    +5
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WOct 9, 2026 · close 105.74
Since filing Aug 8, 2025: +46.1%SPY +23.9% · excess +22.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001620052-25-000033, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 6, 2025SOpen-market sale
Class A Common Stock10b5-1
-7,775$77.02$599k161,298Aug 8, 2025
Aug 7, 2025SOpen-market sale
Class A Common Stock10b5-1
-17,752$77.29$1.4M143,546Aug 8, 2025

Related signals

Other insiders at Wayfair Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
Wsell 210b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$631k
6,056 shares
-5%
9Weak
Wsell 210b5-1
Wayfair Inc.
Fiona Tan
Chief Technology Officer
$715k
7,000 shares
-3%
40Moderate
Wsell 310b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$7.1M
69,000 shares
-19%
50Moderate
Wsell 310b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$7.1M
69,000 shares
-19%
31Weak
Wsell 310b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$698k
6,968 shares
-6%
38Weak
Wsell 210b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$15M
150,000 shares
-25%
48Moderate
Wsell 210b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$15M
150,000 shares
-25%
40Moderate
Wsell 410b5-1
Wayfair Inc.
Steven Conine
Co-Founder
$16M
150,000 shares
-17%
50Moderate
Wsell 410b5-1
Wayfair Inc.
Niraj Shah
Chief Executive Officer
$16M
150,000 shares
-17%
27Weak
Wsell 510b5-1
Wayfair Inc.
Jon Blotner
Pres., Commercial & Operations
$439k
4,061 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steven Conine sold $2.0M of W | InsiderTell