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sellModerate cluster of 710b5-1 plan

Mandy J Fields sold $7.6M of ELF

See Remarks at e.l.f. Beauty, Inc.. 55,692 shares at an average of $136.28, traded Sep 8, 2025, filed Sep 10, 2025.

Warning score
45
Value
$7.6M
55,692 shares
Holdings after
64,154
-46% from before
From 52-week low
+176%
low $49.95, close $138.00
From 52-week high
-2%
high $140.63, as of Sep 8, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $7.6M at market
    +25
  • Share of holdings sold
    Sold 46% of holdings
    +10
  • Cluster
    7 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -3.5%, 3m -41.5%, 6m -40.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ELFOct 13, 2026 · close 108.16
Since filing Sep 10, 2025: -19.5%SPY +20.9% · excess -40.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001610717-25-000331, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 8, 2025SOpen-market sale
Common Stock, $0.01 par value10b5-1
-8,103$133.77$1.1M111,743Sep 10, 2025
Sep 8, 2025SOpen-market sale
Common Stock, $0.01 par value10b5-1
-11,586$134.46$1.6M100,157Sep 10, 2025
Sep 8, 2025SOpen-market sale
Common Stock, $0.01 par value10b5-1
-8,887$135.62$1.2M91,270Sep 10, 2025
Sep 8, 2025SOpen-market sale
Common Stock, $0.01 par value10b5-1
-9,100$136.78$1.2M82,170Sep 10, 2025
Sep 8, 2025SOpen-market sale
Common Stock, $0.01 par value10b5-1
-6,301$137.85$869k75,869Sep 10, 2025
Sep 8, 2025SOpen-market sale
Common Stock, $0.01 par value10b5-1
-6,714$138.81$932k69,155Sep 10, 2025
Sep 8, 2025SOpen-market sale
Common Stock, $0.01 par value10b5-1
-5,001$139.45$697k64,154Sep 10, 2025

Related signals

Other insiders at e.l.f. Beauty, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
ELFsell10b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$4.9M
47,000 shares
-26%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Mandy J Fields
See Remarks
$1.7M
16,065 shares
-15%
3Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$22k
200 shares
-0%
29Weak
ELFsell 310b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$606k
5,512 shares
-4%
22Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$572k
5,718 shares
-4%
40Moderate
ELFsell 3
e.l.f. Beauty, Inc.
Lauren Cooks Levitan
director
$96k
1,034 shares
-9%
28Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Kory Marchisotto
See Remarks
$1.1M
12,173 shares
-7%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$3.9M
50,164 shares
-31%
38Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Jennifer Catherine Hartnett
Chief Commercial Officer
$2.0M
25,357 shares
-47%
68Notable
ELFsell 7
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$822k
15,829 shares
-10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mandy J Fields sold $7.6M of ELF | InsiderTell