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sellWeak cluster of 210b5-1 plan

Steve Ladd Huffman sold $4.0M of RDDT

CEO & President at Reddit, Inc.. 18,000 shares at an average of $223.41, traded Aug 29, 2025, filed Sep 3, 2025.

Warning score
23
Value
$4.0M
18,000 shares
Holdings after
494,104
-4% from before
From 52-week low
+281%
low $59.09, close $225.08
From 52-week high
-9%
high $246.50, as of Aug 29, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $4.0M at market
    +25
  • Share of holdings sold
    Sold 3.5% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RDDTOct 9, 2026 · close 159.91
Since filing Sep 3, 2025: -28.3%SPY +22.6% · excess -50.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001713445-25-000214, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 29, 2025MOption exercise
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
+18,000$0.00$0512,104Sep 3, 2025
Aug 29, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-600$220.43$132k511,504Sep 3, 2025
Aug 29, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-5,332$221.93$1.2M506,172Sep 3, 2025
Aug 29, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-2,812$222.72$626k503,360Sep 3, 2025
Aug 29, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-4,130$223.95$925k499,230Sep 3, 2025
Aug 29, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-3,919$225.06$882k495,311Sep 3, 2025
Aug 29, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,107$225.83$250k494,204Sep 3, 2025
Aug 29, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-100$226.70$23k494,104Sep 3, 2025
Aug 29, 2025MOption exercise
Stock Option (Right to Buy)derivativeindirect: By The XYZ Revocable Trust10b5-1
-18,000$0.00$01,477,255Sep 3, 2025

Related signals

Other insiders at Reddit, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
15Weak
RDDTsell10b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.5M
17,308 shares
-5%
23Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.8M
17,308 shares
-5%
18Weak
RDDTsell 210b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$9.7M
60,000 shares
-6%
23Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.7M
18,000 shares
-5%
15Weak
RDDTsell10b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$4.7M
18,000 shares
-4%
28Weak
RDDTsell 210b5-1
Reddit, Inc.
Benjamin Seong Lee
Chief Legal Officer
$1.4M
6,426 shares
-7%
38Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$3.4M
14,000 shares
-3%
30Weak
RDDTsell10b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.8M
14,000 shares
-3%
30Weak
RDDTsell10b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.0M
14,000 shares
-3%
45Moderate
RDDTsell 410b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.1M
14,000 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steve Ladd Huffman sold $4.0M of RDDT | InsiderTell