Skip to content
sellWeak cluster of 410b5-1 plan

Steve Ladd Huffman sold $4.7M of RDDT

CEO & President at Reddit, Inc.. 18,000 shares at an average of $261.22, traded Sep 15, 2025, filed Sep 17, 2025.

Warning score
30
Value
$4.7M
18,000 shares
Holdings after
494,104
-4% from before
From 52-week low
+346%
low $59.15, close $263.64
From 52-week high
0%
high $263.64, as of Sep 15, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $4.7M at market
    +25
  • Share of holdings sold
    Sold 3.5% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RDDTOct 9, 2026 · close 159.91
Since filing Sep 17, 2025: -40.0%SPY +19.7% · excess -59.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001827011-25-000006, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 15, 2025MOption exercise
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
+18,000$0.00$0512,104Sep 17, 2025
Sep 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,100$256.69$282k511,004Sep 17, 2025
Sep 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-2,152$257.64$554k508,852Sep 17, 2025
Sep 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,800$258.95$466k507,052Sep 17, 2025
Sep 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-2,458$259.93$639k504,594Sep 17, 2025
Sep 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,576$260.98$411k503,018Sep 17, 2025
Sep 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-2,349$262.12$616k500,669Sep 17, 2025
Sep 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-2,200$263.34$579k498,469Sep 17, 2025
Sep 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-3,197$264.08$844k495,272Sep 17, 2025
Sep 15, 2025SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,168$265.00$310k494,104Sep 17, 2025
Sep 15, 2025MOption exercise
Stock Option (Right to Buy)derivativeindirect: By The XYZ Revocable Trust10b5-1
-18,000$0.00$01,459,255Sep 17, 2025

Related signals

Other insiders at Reddit, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
15Weak
RDDTsell10b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.5M
17,308 shares
-5%
23Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.8M
17,308 shares
-5%
18Weak
RDDTsell 210b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$9.7M
60,000 shares
-6%
23Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.7M
18,000 shares
-5%
50Moderate
RDDTsell 310b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$10M
39,208 shares
-33%
20Weak
RDDTsell 310b5-1
Reddit, Inc.
Christopher Brian Slowe
Chief Technology Officer
$3.6M
14,000 shares
-6%
20Weak
RDDTsell 410b5-1
Reddit, Inc.
Christopher Brian Slowe
Chief Technology Officer
$3.3M
14,000 shares
-6%
42Moderate
RDDTsell 610b5-1
Reddit, Inc.
Andrew Vollero
Chief Financial Officer
$6.5M
30,000 shares
-10%
30Weak
RDDTsell 610b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$4.0M
18,000 shares
-4%
50Moderate
RDDTsell 610b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$16M
71,773 shares
-45%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steve Ladd Huffman sold $4.7M of RDDT | InsiderTell