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sellWeak cluster of 210b5-1 plan

Joseph Ketter sold $5.0M of SITE

EVP, Human Resources at SiteOne Landscape Supply, Inc.. 39,640 shares at an average of $126.28, traded Jul 1, 2025, filed Jul 3, 2025.

Warning score
33
Value
$5.0M
39,640 shares
Holdings after
13,663
-74% from before
From 52-week low
+21%
low $104.79, close $126.27
From 52-week high
-19%
high $156.31, as of Jul 1, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $5.0M at market
    +25
  • Share of holdings sold
    Sold 74% of holdings
    +20
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +5.1%, 3m -0.9%, 6m -4.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SITEOct 12, 2026 · close 87.99
Since filing Jul 3, 2025: -32.2%SPY +26.1% · excess -58.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001104659-25-065777, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 1, 2025MOption exercise
Common Stock10b5-1
+39,640$12.84$509k53,303Jul 3, 2025
Jul 1, 2025SOpen-market sale
Common Stock10b5-1
-39,640$126.28$5.0M13,663Jul 3, 2025
Jul 1, 2025MOption exercise
Stock Options (right to buy)derivative10b5-1
+39,640$0.00$00Jul 3, 2025

Related signals

Other insiders at SiteOne Landscape Supply, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
76Notable
SITEbuy
SiteOne Landscape Supply, Inc.
Doug Black
CEO
$481k
5,000 shares
+63%
73Notable
SITEbuy
SiteOne Landscape Supply, Inc.
Doug Black
CEO
$816k
8,000 shares
-
6Weak
SITEsell10b5-1
SiteOne Landscape Supply, Inc.
Fred M Diaz
director
$128k
1,125 shares
-9%
50Moderate
SITEbuy
SiteOne Landscape Supply, Inc.
Daniel T. Laughlin
SVP, Strategy & Development
$247k
2,000 shares
-
31Weak
SITEsell
SiteOne Landscape Supply, Inc.
Eric J Elema
EVP, CFO and Assistant Sec.
$279k
1,765 shares
-38%
40Moderate
SITEsell
SiteOne Landscape Supply, Inc.
John T Guthrie
EVP, CFO and Assistant Sec.
$258k
1,915 shares
-12%
6Weak
SITEsell10b5-1
SiteOne Landscape Supply, Inc.
Fred M Diaz
director
$125k
865 shares
-7%
15Weak
SITEsell10b5-1
SiteOne Landscape Supply, Inc.
Doug Black
CEO
$975k
7,384 shares
-1%
23Weak
SITEsell 210b5-1
SiteOne Landscape Supply, Inc.
Doug Black
CEO
$3.8M
29,760 shares
-5%
15Weak
SITEsell10b5-1
SiteOne Landscape Supply, Inc.
Doug Black
CEO
$974k
7,386 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Joseph Ketter sold $5.0M of SITE | InsiderTell