Katrina Lake sold $3.1M of SFIX
director at Stitch Fix, Inc.. 604,600 shares at an average of $5.09, traded Jul 22, 2025, filed Jul 24, 2025.
Score components
- +15RoleDirector
- +25Trade size$3.1M at market
- +20Share of holdings soldSold 100% of holdings
- +15Cluster4 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001576942-25-000047, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jul 22, 2025 | MOption exercise Class A Common Stock10b5-1 | +150,000 | $3.64 | $546k | 150,000 | Jul 24, 2025 |
| Jul 22, 2025 | MOption exercise Class A Common Stock10b5-1 | +50,000 | $3.64 | $182k | 200,000 | Jul 24, 2025 |
| Jul 22, 2025 | GGift Class A Common Stock10b5-1 | -200,000 | $3.64 | $728k | 0 | Jul 24, 2025 |
| Jul 22, 2025 | GGift Class A Common Stockindirect: John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 201610b5-1 | +200,000 | $3.64 | $728k | 200,000 | Jul 24, 2025 |
| Jul 22, 2025 | SOpen-market sale Class A Common Stockindirect: John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 201610b5-1 | -200,000 | $5.06 | $1.0M | 0 | Jul 24, 2025 |
| Jul 22, 2025 | CConversion Class A Common Stockindirect: Katrina M. Lake Revocable Trust10b5-1 | +253,485 | $0.00 | $0 | 253,485 | Jul 24, 2025 |
| Jul 22, 2025 | SOpen-market sale Class A Common Stockindirect: Katrina M. Lake Revocable Trust10b5-1 | -253,485 | $5.06 | $1.3M | 0 | Jul 24, 2025 |
| Jul 23, 2025 | CConversion Class A Common Stockindirect: Katrina M. Lake Revocable Trust10b5-1 | +151,115 | $0.00 | $0 | 151,115 | Jul 24, 2025 |
| Jul 23, 2025 | SOpen-market sale Class A Common Stockindirect: Katrina M. Lake Revocable Trust10b5-1 | -151,115 | $5.18 | $783k | 0 | Jul 24, 2025 |
| Jul 22, 2025 | MOption exercise Employee Stock Option (Right to Buy)derivative10b5-1 | -150,000 | $3.64 | $546k | 0 | Jul 24, 2025 |
| Jul 22, 2025 | MOption exercise Employee Stock Option (Right to Buy)derivative10b5-1 | -50,000 | $3.64 | $182k | 0 | Jul 24, 2025 |
| Jul 22, 2025 | CConversion Class B Common Stockderivativeindirect: Katrina M. Lake Revocable Trust10b5-1 | -253,485 | $0.00 | $0 | 7,963,403 | Jul 24, 2025 |
| Jul 23, 2025 | CConversion Class B Common Stockderivativeindirect: Katrina M. Lake Revocable Trust10b5-1 | -151,115 | $0.00 | $0 | 7,812,288 | Jul 24, 2025 |
Related signals
Other insiders at Stitch Fix, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 36Weak | Stitch Fix, Inc. | Katrina Lake director | $44k 8,835 shares | -100% | |
| 5Weak | Stitch Fix, Inc. | Casey O'Connor Chief Legal Officer | $110k 19,347 shares | -3% | |
| 27Weak | Stitch Fix, Inc. | David Aufderhaar Chief Financial Officer | $124k 24,114 shares | -2% | |
| 21Weak | Stitch Fix, Inc. | Casey O'Connor Chief Legal Officer | $726k 138,752 shares | -22% | |
| 33Weak | Stitch Fix, Inc. | Katrina Lake director | $514k 101,150 shares | -100% | |
| 40Moderate | Stitch Fix, Inc. | Katrina Lake director | $1.6M 303,450 shares | -100% | |
| 12Weak | Stitch Fix, Inc. | Casey O'Connor Chief Legal Officer | $221k 50,000 shares | -10% | |
| 3Weak | Stitch Fix, Inc. | Anthony Bacos Chief Prod/Technology Officer | $505k 90,000 shares | -10% | |
| 37Weak | Stitch Fix, Inc. | Katrina Lake director | $771k 152,355 shares | -298% | |
| 37Weak | Stitch Fix, Inc. | Katrina Lake director | $760k 151,150 shares | -302% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.