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sellWeak10b5-1 plan

Katrina Lake sold $760k of SFIX

director at Stitch Fix, Inc.. 151,150 shares at an average of $5.03, traded Aug 13, 2025, filed Aug 15, 2025.

Warning score
37
Value
$760k
151,150 shares
Holdings after
0
-302% from before
From 52-week low
+122%
low $2.27, close $5.03
From 52-week high
-24%
high $6.64, as of Aug 13, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $760k at market
    +22
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +11.0%, 3m -13.8%, 6m -26.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SFIXOct 9, 2026 · close 2.84
Since filing Aug 15, 2025: -42.4%SPY +22.6% · excess -65.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001576942-25-000051, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 13, 2025CConversion
Class A Common Stockindirect: John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 201610b5-1
+50,000$0.00$050,000Aug 15, 2025
Aug 13, 2025SOpen-market sale
Class A Common Stockindirect: John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 201610b5-1
-50,000$5.02$251k0Aug 15, 2025
Aug 13, 2025CConversion
Class A Common Stockindirect: Katrina M. Lake Revocable Trust10b5-1
+101,150$0.00$0101,150Aug 15, 2025
Aug 13, 2025SOpen-market sale
Class A Common Stockindirect: Katrina M. Lake Revocable Trust10b5-1
-101,150$5.03$509k0Aug 15, 2025
Aug 13, 2025CConversion
Class B Common Stockderivativeindirect: John C. Clifford and Katrina M. Lake Revocable Trust dated May 23, 201610b5-1
-50,000$0.00$051,205Aug 15, 2025
Aug 13, 2025CConversion
Class B Common Stockderivativeindirect: Katrina M. Lake Revocable Trust10b5-1
-101,150$0.00$07,711,138Aug 15, 2025

Related signals

Other insiders at Stitch Fix, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$451k
100,000 shares
-9%
0Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$282k
70,000 shares
-6%
0Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$290k
70,000 shares
-6%
14Weak
SFIXsell10b5-1
Stitch Fix, Inc.
David Aufderhaar
Chief Financial Officer
$203k
65,709 shares
-5%
36Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Katrina Lake
director
$44k
8,835 shares
-100%
5Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$110k
19,347 shares
-3%
27Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
David Aufderhaar
Chief Financial Officer
$124k
24,114 shares
-2%
21Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$726k
138,752 shares
-22%
33Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$514k
101,150 shares
-100%
40Moderate
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$1.6M
303,450 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Katrina Lake sold $760k of SFIX | InsiderTell