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sellWeak cluster of 510b5-1 plan

Kory Marchisotto sold $1.9M of ELF

See Remarks at e.l.f. Beauty, Inc.. 13,515 shares at an average of $140.10, traded Sep 12, 2025, filed Sep 12, 2025.

Warning score
35
Value
$1.9M
13,515 shares
Holdings after
144,788
-9% from before
From 52-week low
+171%
low $49.95, close $135.22
From 52-week high
-4%
high $140.63, as of Sep 12, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.9M at market
    +25
  • Share of holdings sold
    Sold 8.5% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -4.1%, 3m -43.5%, 6m -45.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ELFOct 9, 2026 · close 109.23
Since filing Sep 12, 2025: -19.2%SPY +20.0% · excess -39.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001610717-25-000337, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 12, 2025SOpen-market sale
Common Stock, $0.01 par value10b5-1
-13,515$140.10$1.9M144,788Sep 12, 2025

Related signals

Other insiders at e.l.f. Beauty, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
ELFsell10b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$4.9M
47,000 shares
-26%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Mandy J Fields
See Remarks
$1.7M
16,065 shares
-15%
3Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$22k
200 shares
-0%
29Weak
ELFsell 310b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$606k
5,512 shares
-4%
22Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$572k
5,718 shares
-4%
40Moderate
ELFsell 3
e.l.f. Beauty, Inc.
Lauren Cooks Levitan
director
$96k
1,034 shares
-9%
28Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Kory Marchisotto
See Remarks
$1.1M
12,173 shares
-7%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$3.9M
50,164 shares
-31%
38Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Jennifer Catherine Hartnett
Chief Commercial Officer
$2.0M
25,357 shares
-47%
68Notable
ELFsell 7
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$822k
15,829 shares
-10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kory Marchisotto sold $1.9M of ELF | InsiderTell