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sellWeak cluster of 410b5-1 plan

Casey O'Connor sold $286k of SFIX

Chief Legal Officer at Stitch Fix, Inc.. 60,000 shares at an average of $4.77, traded Jul 21, 2025, filed Jul 22, 2025.

Warning score
29
Value
$286k
60,000 shares
Holdings after
498,621
-11% from before
From 52-week low
+117%
low $2.27, close $4.93
From 52-week high
-26%
high $6.64, as of Jul 21, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $286k at market
    +14
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SFIXOct 9, 2026 · close 2.84
Since filing Jul 22, 2025: -44.4%SPY +25.5% · excess -69.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001576942-25-000040, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 21, 2025SOpen-market sale
Class A Common Stock10b5-1
-50,000$4.72$236k508,621Jul 22, 2025
Jul 22, 2025SOpen-market sale
Class A Common Stock10b5-1
-10,000$5.01$50k498,621Jul 22, 2025

Related signals

Other insiders at Stitch Fix, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
3Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$505k
90,000 shares
-10%
37Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$771k
152,355 shares
-298%
37Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$760k
151,150 shares
-302%
6Weak
SFIXsell 410b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$167k
31,248 shares
-6%
27Weak
SFIXsell 410b5-1
Stitch Fix, Inc.
David Aufderhaar
Chief Financial Officer
$105k
20,538 shares
-2%
12Weak
SFIXsell 410b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$450k
90,000 shares
-10%
40Moderate
SFIXsell 410b5-1
Stitch Fix, Inc.
Katrina Lake
director
$3.1M
604,600 shares
-302%
42Moderate
SFIXsell
Stitch Fix, Inc.
Working Capital Advisors (UK) Ltd.
owner
$6.4M
1,370,931 shares
-11%
6Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$152k
50,000 shares
-8%
11Weak
SFIXsell 210b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$77k
16,720 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Casey O'Connor sold $286k of SFIX | InsiderTell